• Award$750
  • Entries15
  • Creatives10



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Business Info

Business Name

Grindlay Fabrics (Pty) Ltd

What do you do?

We supply upholstery fabric, tools, supplies, foam and decorative items to furniture manufacturers, fabric wholesalers, as well as the retail market in Southern Africa.

Do you have a desired website screen size?

a standard size would suffice (800x600)

How many pages (maximum of 5) do you need designed?


Target Audience

What is your industry?

upholstery fabric / upholstery tools / upholstery supplies

Describe the target audience for your website design

Looking at attracting new retail clientle, specifically interior designers, young professionals, and affluent women

What 3 things would you like to communicate to your audience through your website design

1, reliability / good service
2, quality
3, affordability
4, fantastic design / variety of fabric

How is your company different from your competitors?

our products are cheaper and of a much higher quality. we have a larger variety. we stock both traditional and modern fabrics. we have a better knowledge of our product, and our service levels are much higher

Style and Concept

What website design styles do you like?

our competitors are 'Home Fabrics','Upholstery and General','Fabric Library','Bartlett and Dunster'.
I prefer a simple, spartan look that emphasizes the upmarket stylishness we are trying to portray

What colors do you want to see in your website design?

our company colours are red and white - which can be seen on the current (inferior) website. specifically, our motif of the red oval with the white 'GF' in the center has become our trademark

What colors do you NOT want to see in your website design?

since we have already chosen red and white, i dont want to clutter up the site with other bright colours.

What adjectives should best describe your website design?

very design conscious, informative, easy to use, smooth, flowing, elegant, simple, modern, fast

What content must be included in the website design?

Our logo and company name and the colour red is important - you may only redesign these in a small way. the rest is up to the designer. We'd like a home page, history, products, contact and map page

Do you have additional requirements or links you want to share?

We want a website that is light on resources and not very large. Bandwidth is a limited commodity in South Africa.



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