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Background

Industry

Advertising & Marketing

About Your Company

We design branded merchandise (company stores), recognition & incentive programs (corporate awards). We help companies that want to promote their products & services as well as create brand awareness.

We help them extend & promote their brand through our programs. Companies create a logo or design but that is just a piece of the brand. GLS brings the brand to life and gives it an identity/voice that enables the client to maximize their brand awareness. They can extend their reach through through the brand's recognition. We create customized company web-stores (company stores) to include branded apparal, giveaway items, corporate gifts, golf items, etc. The second type of web-store we create, is an award-redemption site that includes gifts for employees getting recognized such as watches, TVs, electronics, home appliances, and awards (plaques, trophy, crystal) etc.

We work with large companies that have mutliple distribution/sales channels. An example of this is selling through distributers, agents, and multiple sales reps - typically nationwide. The people we typically interface with are...Marketing Managers, Sales Managers, and HR.

Execution

Colors to Explore

Green

Grey

Brown

Preferred Fonts
  • Sans-serif

Required Features
  • Slideshow
    Slideshow

    A gallery of images that users can page through.

  • Search
    Search

    Search your website based on a simple search term.

  • Social Sharing
    Social Sharing

    Tools that help users share your website on their social media profiles.

  • Video
    Video

    Embedded video from sites like YouTube and Vimeo.

  • Newsletter
    Newsletter

    A signup of form for an email newsletter.

Adjectives
Playful, Abstract, Organic, Luxurious, Mature, Feminine, Minimal, Modern
Pages
  • Home Page

    This Home Page should be professional, sleek, and unique. We want them to stand out from the crowd because they are different from the bulk brand merchandisers - they learn their clients & work as an extension of their marketing team. It should open the user up to engage in the website. Eye catching with purpose. Follow branding guidelines - includes imagery, color, and font guidelines as well.

  • Program Pages

    (Services-Style Layout): This should be a layout for their main services - Branded Merchandise Programs, Recognition & Incentive Programs (Corporate Awards), & Custom Webstores. One layout should be versatile to be used for each program. Include a Form on this page layout. Follow branding guidelines - includes imagery, color, and font guidelines as well.

  • Generic Flexible Internal Page Layout

    This page layout could demonstrate everything and the kitchen sink in terms of a lot of the standard website widgets that could go on a page. This could assist the developers in UI elements, photo galleries and so on. Maybe just stack samples of the most commonly used elements here.

Measures of Success

We want to have business come to us - lead generation!

Top 3 Things

We are an Extension of Client's Marketing Team. Custom. Professional.

Vision

We want something that is sleek, elegant, sexy, professional and shows off that we are specialists. We are not product-driven but rather customer-focused. Generally, our industry is a "commodity-business" and we want to differentiate ourselves from our competitors. We aren't just sticking a logo on a coffee mug.

Additional Info

We have attached Branding Guidelines/Standards that need to be followed. There are colors, fonts, logos, and more included so be sure to thorougly review it. We want lifestyle imagery > see branding guidelines for more info.
We have also attached a Site Map for you to see the bigger-picture of what the site navigation will look like. Here is a link to a company store so you can get an idea of what this is: https://glsgroupinc.com/lixil.

Materials

Contract
Files

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