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Business Info

Business Name

Yummy Mummy AB

What do you do?

E-commerce offering clothes and lingerie for pregnant and breastfeeding women.

Do you have a desired website screen size?

1024 x 768

How many pages (maximum of 4) do you need designed?

4

Target Audience

What is your industry?

Retailing

Describe the target audience for your website design

Pregnant or breastfeeding women that are:
Happy, cool, stylish, bon vivant,
Wants to feel good at all times in life (work, party, working out),
Wants to be herself and express her personal style,
Social and ambitious in life,
Likes to treat herself something nice

What 3 things would you like to communicate to your audience through your website design

- Inspiration (fashion wise)
- Professionalism (we know sizing, etc)
- Freedom (you can still be yourself and express your personal style while pregnant or breastfeeding)

How is your company different from your competitors?

We offer colorful and fashionable alternatives to boring maternity clothes (lingerie).

Style and Concept

What website design styles do you like?

http://www.shopbop.com/

http://hatchcollection.com/

What colors do you want to see in your website design?

White!
R=239 G=194 B=219,
R=238 G=62 B=132,
R=73 G=30 B=88,
Black

What colors do you NOT want to see in your website design?

Too many or too much. Since our products are very colorful themselves.

What adjectives should best describe your website design?

White
Light
Simple (not too many things and easy to understand)
Efficient (conversion rate is critical)

What content must be included in the website design?

- Landing page with big area for image picture(s) and menus
- All products page (if customer chooses "show all" or indicates her size, then all products or all products available in indicated size should be shown)
- Category page (showing all products in one category)
- Product page (after choosing a product; how to display the product, choices for size/color/etc and related products)

Do you have additional requirements or links you want to share?

Simple and easy-to-implement design will be awarded.
All pages must be delivered in .PSD format.

www.GlamMom.se (excisting web shop)

Materials

Contract
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