- Assured$780
- Entries81
- Creatives9
- Feedback/StatsGood
Updates
Background
Industry
Financial Services
About Your Company
Non-standard personal lines auto market makes up approx 22% of total private passenger auto premiums. drivers fall in the non-standard risk because:
1. bad or poor credit
2. multiple mvr violations
3. no prior coverage or lapse in coverage
4. only minimum state required limits purchased.
Execution
Colors to Explore
Designer
Preferred Fonts
Sans-serif
Required Features
Social Sharing
Tools that help users share your website on their social media profiles.
User Login
Allows you to have content specific to logged in users.
Adjectives
Pages
- HomePage
Simple main image with email entry + "get a quote" button. Include steps to compare: comparison guide, decide on coverage, choose deductible, review and compare limits. Why choose AutoSmart: Customized for you, fast and easy, Save on Car Insurance
- Insurance
Comprehensive coverage, collision coverage, deducticble, uninsured motorist coverage, underinsured motorist coverage, medical payments coverage, personal injury protection, rental reimbursement, emergency road service, mechanical breakdown insurance
- Apply Now
Inventive collapsable form gathering: 1. Basic: first, last, email, cell and auto-complete address. 2. Car: year, make, model, vin, cylinders 3. Driver: first, last, marital status, gender, dob 4. Coverage Options (see https://www.instantinsurancenetwork.com/automobile/quick_insurance_quote)
- Quick Indication
good, better, best price points with 2 sliders: 1. Claims- left side is no claims (undamaged car icon) sliding to right side is 3 claims (wrecked car icon). 2. MVR - left side is no violations (angel, good driver icon) sliding to the right side is 15 points (race car driver icon)
- Contact Us
Contact form, call, chat, join our newsletter
Measures of Success
If we receive lots of leads from the homepage CTA and the application process is smooth and easy.
Top 3 Things
All welcomed, reputable products, speed and ease of placement...immediate coverage and proof of insurance.
Vision
we will be integrating quoting API's into our site...the winning website will look and feel simple while getting surprising results quickly.
Additional Info
Old site: https://www.instantinsurancenetwork.com
Sites we like:
1. honeypot.io: super simple, easy, i like the childlike imagery
2. jetty.com: very simple message with single CTA
3. apple.com: of course
Competitors:
1. esurance.com
2. geico.com
3. progressive.com
4. thegeneral.com
5. thezebra.com
Materials
Contract
Files
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