LET ME TELL YOU ABOUT US:
Were redesigning the Foodlovers.co.nz website and we need your help! Foodlovers is a New Zealand website and blog providing recipes, cooking tips, food articles and a forum for people to discuss their kitchen know-how.
Foodlovers.co.nz is headed by Helen Jackson, a well known food writer and media personality in New Zealand. Helen is passionate about home cooking using the freshest local ingredients available. Her work includes radio, television, newspaper writing, teaching at cooking classes, catering and designing recipes.
HERE IS WHAT WE NEED:
We need a new look for Foodlovers with consistent design elements to improve usability and user engagement. The design needs to be homely, warm and friendly. The feel is like having a hot cup of coffee with your best friend, sharing food ideas and nattering about life in general.
We need 8 page templates designs including:
1. Site Homepage
2. Article Page Template to be used for feature articles, recipes, letter from Helen, farmers market, invites & offers, WIN, tools & tableware content pages. There may be some slight variations to this page for each sections content pages. Also, the content page must allow for text, video, powerpoint slideshow and images as shown in the wireframe.
3. Recipes main page
4. Recipes sub-category page / search results page
5. Features main page
6. Farmers Market, Invites & Offers, WIN, Tools & Tableware main page template
7. Forum main page template
8. Forum Message template
Attached are suggested wireframes for these page templates. However, please use these as a guideline only.
OUR TARGET AUDIENCE IS:
Skewed towards the female demographic, women between the ages of 25 and 55 who love home cooking and eating out (cafes, restaurants, wineries).
WE LIKE THESE DESIGNS:
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
The designs must allow for search engine optimization, so text based navigation is required, however with your design skills, we know that you can make it look good.
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