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First Financial Credit Union Creative Brief

First Financial Credit Union was formed in 1937 by ten members of the telephone company in New Mexico. Since that time, the credit union has grown to serve the employees of 200 companies and a very diverse membership.

Their current site: http://www.ffnm.org/

Here are some words they used to describe how they want their new design to look:

Fun, forward-thinking, innovative, cutting edge and professional.

Here is a list of their competitors, from which they feel they are not well differentiated:

* www.nmefcu.org

* www.sandia.org

* www.usnmfcu.org

* www.fcbnm.com

* www.bankofalbuquerque.com

* www.compassbank.com

We like the look and feel of these sites:

* Mint - marketng site and app interface http://www.mint.com/

* Mail Chimp - http://www.mailchimp.com

* Wesabe - https://www.wesabe.com/

* Tennessee Sumertime - http://summer.tnvacation.com/

* Altura CU - https://www.alturacu.com/

* Superfan - http://superfan.com

* The Whitehouse - http://www.whitehouse.gov/

* Organizing for America - http://www.barackobama.com/

These sites have the kind of clean, consistent look we like and make good use of large imagery both as background images and images as major graphic elements. Some of those styles won't literally translate in this wireframe, but this is to give you a good understanding of what we would like to see.

You will find attached the PSD of the *wireframe of the homepage as well as FFNM CU's logo, and a folder of New Mexico landscape photos they would like in corporated into the design. The photos were taken by members of their staff.

*The wireframe should be followed strictly. It shows where everything goes. Please do not take any liberties with the layout of the elements as you see them here. You can add more of a gutter between them than the single pixel we are using here, for example (though you don't HAVE to), but don't shuffle any of them around. Please use the attached PSD as your design document. It has the proper width of the site as well.

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