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ABOUT US:

We're developing a Web application for preparing presentations that don't suck.

Our tool takes a user through the whole process of developing a presentation: analyzing the needs of their audience; simplifying complex concepts; developing persuasive arguments; and ultimately producing visual media (e.g., PowerPoint) and rehearsing in a way that reduces anxiety.

We are focused on developing a user interaction that is conversational, efficient, and a little fun.

Well be involved buyers providing timely feedback on every new design.

WHAT WE NEED:

Wed like you to design a homepage, a sign up form, as well as a couple internal pages for our application. For the homepage we have one goal: drive users to try our application. Without filling the home page with text, wed also like to prevent the misconceptions that weve encountered previously:

Were not a replacement for PowerPoint

Were not a presentation design company

Were not a speaking coach

The homepage needs to create interest so get the idea across and skip the typical stiff corporate looking templates. Be creative. I love creative uses of typography, hand drawn designs, layering, textures, grunge (at a level consistent with our logo)

Our web application is basically an overgrown wizard (sort of like TurboTax). Weve been developing and testing paper and software prototypes, and now we need to polish the visual design. Im attaching a document with wireframes for two screens from the application and descriptions of various elements.

For the application we are striving for user efficiency without being boring. I think we'll need to stay away from gratuitous decoration.

OUR TARGET AUDIENCE:

Anyone that creates presentations, regardless if they use PowerPoint, Keynote, or even a whiteboard. While many of our users will be corporate, we believe the easiest converts will be those that want to stand out from the crowd.

SITES WE LIKE (AND WHY):

Good examples of uncrowded home pages. The content needed for SEO purposes is mostly below the fold.

www.mailchimp.com Simple / clean design keeps the focus on the call to action. Larger than average fonts. Some detail is available, but it is mostly below the fold.

http://fortysevenmedia.com/ Dont hire us (if you want average) - great

http://mutantlabs.co.uk/ Pretty, and a little odd.

http://www.31three.com/ Interesting image (not standard stock photo).

http://www.matthamm.com/ Fun bold typography.

http://www.floridaflourish.com/ Beautiful.

http://www.silverbackapp.com/ Simple.

WHAT WE DON'T LIKE:

Trite imagery

Typical business stock photography, and formal homepage layouts

Home pages with lots of tiny text

WHAT ELSE?:

We're attached a MS Word document with all the above plus wireframes. If you have alternative ideas you want to pass by us, or need more copy or application information just send me a message.

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