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Business Info

Business Name

Newfound Research

What do you do?

Newfound Research is a financial technology and product innovation firm focused on tactical risk management. Newfound analyzes, develops, and stress-tests innovative investment strategies, and works in concert with asset management firms to either enhance existing strategies or develop new strategies from the ground up

Do you have a desired website screen size?

1024 x 768

How many pages (maximum of 5) do you need designed?

Looking at the websites that have been provided as references, somewhere between 2-5. Some websites (like Second Market) have many different pages, all with a similar feel to them. Whereas others (like Dwolla) have two different pages: (1) A homepage / splash page (2) the rest of the website We currently think that we need 3 page designed: (1) Homepage / Splash page (2) Contact Us (3) The rest of the site

Target Audience

What is your industry?

Financial Services

Describe the target audience for your website design

Asset Managers, Investment Advisors, Fund Companies and Investment Holding Companies

What 3 things would you like to communicate to your audience through your website design

Simplicity, elegance, and clarity

How is your company different from your competitors?

We have yet to find any

Style and Concept

What website design styles do you like?

The website are *intentionally* listed from most exemplary to least:
1. [Second Market](https://www.secondmarket.com/about-us?t=...)
2. [Code Aacademy](http://www.codecademy.com/)
3. [Dwolla](http://help.dwolla.com/)
4. [Quora](http://www.quora.com/about/resources)
5. [the Designer Fund](http://blog.designerfund.com/designer-fo...)
6. [Smashing Magazine](http://www.smashingmagazine.com/ebooks/)
7. [Ultralinx](http://theultralinx.com/category/recent/...)
8. [Grove](https://grove.io/)
9. [Uncrate](http://uncrate.com/)

What colors do you want to see in your website design?

* The following is our color palette that we have already created. We are open to seeing different combinations of colors **within** our color palette, but please do not use colors outside of our color palette.
* **Our Color Palette**:

(Color #) | Red | Green | Blue
(#1) | 11 | 76 | 139
(#2) | 63 | 131 | 181
(#3) | 231 | 158 | 104
(#4) | 192 | 147 | 113
(#5) | 128 | 128 | 128
(#6) | 64 | 109 | 142
(#7) | 37 | 101 | 148
(#8) | 191 | 214 | 231
(#9) | 128 | 173 | 206
(#10) | 183 | 205 | 224
(#11) | 230 | 239 | 246

What colors do you NOT want to see in your website design?

* Colors not in our color palette

What adjectives should best describe your website design?

* Clean, simple and easily readable and navigable

What content must be included in the website design?

Logo (see uploaded files) and Homepage Information (which can be found at our [website](http://www.newfoundresearch.com))

Do you have additional requirements or links you want to share?

*PLEASE ENSURE THAT THE LOGO APPEARS IN THE MOCK-UPS THAT YOU SUBMIT

* Fonts that are currently used for the Logo (that serve as the seed for the website design):
- Helvetica Neue LT Com (is currently used as the Newfound Research "part" of the logo)
- Browalia New (is currently the "Financial Innovators" part of the logo)

Materials

Contract
Files

No Files Added

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