• Award$600
  • Entries28
  • Creatives11



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Business Info

Business Name


What do you do?

Fashionware offers product software for fashion design industry professionals and manufacturing companies. The product is an industry-focused PLM app.

Do you have a desired website screen size?

no. But please note that the final microsite will be executed in Squarespace.

How many pages (maximum of 5) do you need designed?

5 (two wireframes included, other 3 could be alternate layouts or additional pages)

Target Audience

What is your industry?

Fashion, Apparel & Garment Industry

Describe the target audience for your website design

This site needs to appeal to a range of professionals working in the fashion, apparel and garment industries. While "style" is a factor, the focus is on business & production, not trends.

What 3 things would you like to communicate to your audience through your website design

We would like our audience to come away interested in our product (of course), but also enlightened as to the possibilities presented by Fashionware (why it is the right choice in a crowded yet obscure market of PLM apps). We want them to feel ease & excitement, not the weight of technology, numbers, and processes.

How is your company different from your competitors?

Most PLM products are industry-blind. We have designed a product targeted specifically at the fashion/apparel/garment industry, which combines accessibility with high-tech solution to collaboration & production.

Style and Concept

What colors do you want to see in your website design?

Please reference logo design image (attached to posting).

What colors do you NOT want to see in your website design?

Please reference logo design image (attached to posting). Keep within reasonable color relations.

What adjectives should best describe your website design?

* clean, modern and fresh
* not too techie
* accessible and legible
* pops without being corny

What content must be included in the website design?

* 3-5 pages total
* home/landing page
* top 2/3rd of page promo with some details below:
* about
* faq
* contact
see attached wireframes for details.

Do you have additional requirements or links you want to share?




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