• Award$750
  • Entries53
  • Creatives21

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Creative Brief

Who are you?

We are a fashion e-commerce start-up.

What do you need?

Design our browse page. See attached mock for basic shell of page.

Key elements in priority order:
Header + Search Box + Header Fonts
Footer + Footer Fonts
Filter + Filter Fonts
Scroll Bar
Scroll Buttons
Sort by Buttons
Product Detail Fonts
Sale Flag

Right now we are looking at designing a black and white based site with accent colors, but we are open to new ideas.

Who Is Your Audience?

We're looking for the right combination of fashion + web 2.0 + fun.

Fashion forward women aged 18-35

Requirements

We Like These Examples

www.dailyfrontrow.com
www.condenaststore.com
www.nymag.com
www.lookbook.nu
www.chanel.com
www.netaporter.com
www.bcbg.com
www.ivillage.com
www.buzznet.com

Different looks that we would like to explore:
- black and white minimalist
- black and white web 2.0 with large chunky features
- rounded fun look and feel with accent color

We Absolutely Must Have

Must maintain a sleek look and feel that will appeal to a fashion forward audience.

White background behind products.

All elements on attached mockup should be included.

Materials

Contract
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