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Creative Brief
Who are you?
We are a fashion e-commerce start-up.
What do you need?
Design our browse page. See attached mock for basic shell of page.
Key elements in priority order:
Header + Search Box + Header Fonts
Footer + Footer Fonts
Filter + Filter Fonts
Scroll Bar
Scroll Buttons
Sort by Buttons
Product Detail Fonts
Sale Flag
Right now we are looking at designing a black and white based site with accent colors, but we are open to new ideas.
Who Is Your Audience?
We're looking for the right combination of fashion + web 2.0 + fun.
Fashion forward women aged 18-35
Requirements
We Like These Examples
www.dailyfrontrow.com
www.condenaststore.com
www.nymag.com
www.lookbook.nu
www.chanel.com
www.netaporter.com
www.bcbg.com
www.ivillage.com
www.buzznet.com
Different looks that we would like to explore:
- black and white minimalist
- black and white web 2.0 with large chunky features
- rounded fun look and feel with accent color
We Absolutely Must Have
Must maintain a sleek look and feel that will appeal to a fashion forward audience.
White background behind products.
All elements on attached mockup should be included.
Materials
Contract
Files
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