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LET ME TELL YOU ABOUT US:

The company = Fantasy Diamond = Chicago

We design and manufacture unique and compelling diamond fashion and bridal diamond jewelry using a proprietary and patented touch setting technique that delivers a larger than actual look when compared to a traditional solitaire ring.

We market / sell products under the brand name of Endless Diamond, and sell through a network of retail jeweler as Zales, Helzbergs, Macys, and a large independent jeweler base.

We currently have one website http://www/fantasydiamond.com that does the following

For the general public

Provides general information about our company for public consumption

Provides representative sample of our product line

Features and benefits/ education

Etc.

For the retailer

Policies

Merchandising

Access through log-in to the complete product line

At present the site is in flash and includes sound.

Flash is acceptable for the Fantasy Diamond landing page only, and must be immediate allowing a quick story to be told regarding our value proposition

Site is dull, not vibrant, and has not been updated in years.

HERE IS WHAT WE NEED:

HERE IS WHAT WE NEED:

The whole site needs to be revamped, outdated, no life, dull, not user friendly, and has poor navigation.

A copy of the proposed site architecture is attached so that you can see the number of pages that have to be coded, the links, and the content.

There will actually be two separate URLS

Http://WWW.fantasydiamond.com

Http://www.endlessdiamond.com

Endless Diamond is intended to be the landing page for general consumers, for example looking for information on the product, and who may be registering products they have purchased.

Endless Diamond will be embedded in the Fantasy Diamond website, which is intended to be the landing page for retailers

.

In Addition, we will need a specific landing page for the Endless Diamond Embrace page that utilizes the Endless Diamond Embrace Logo (attached). This is an intended landing page for email blasts targeting a specific product line (Bridal) Features and benefits will be on this page, as well as a link to product categories. (The banners on this page could actually be a different color to differentiate)

Landing pages should have a primary look / feel, different than the content pages.

All content pages will need banners / headers reworked to a standardized format, with visible buttons, that can will incorporate drop-down box options buttons tagged / identified by header boxes, so you can see the look / feel.

There is no preference for top navigation bar format, or side bar navigation format, and can be used in combination based upon your expertise.

This site will not be subject to SEO at this time, maybe later.

Color schemes preferred are in blues Dark / Light, liberal use of white space, and the color schemes between Fantasy and Endless can be reversed. I.e. if Dark Blue Banners are used on Fantasy, then Lighter blue could be used on Endless. But we are open to suggestions here as well.

You (the designer) are the expert, so placement of buttons / tabs is at your discretion, but should take into account your knowledge of usage patterns of user.

Use of the following trademarks on the appropriate landing pages

Fantasy Diamond with Logo

Endless Diamond with the tag line More than a diamond.

Endless Diamond Embrace, again with the more than a diamond tag line. The font is Minion Pro for Endless and Embrace , the colors can be changed as long as endless diamond and embrace are different colors. Examples are included.

Fantasy Diamond, Endless Diamond, and Embrace should be indicated a registered marks of Fantasy Diamond Corp.

Several product photos are provided for placement purposes if needed.

The developed ad should be clean, not cluttered, focus upon product, mention the position present the Endless Diamond and Embrace logos, along with the tag line more than a diamond.

Coding will be provided by 3rd party, while text and content will be provided by intrnal staff.

OUR TARGET AUDIENCE IS:

As indicated

For the Endless Diamond landing page, the target is the end consumer

For the Fantasy Diamond Landing page, the target is the retailer

For the Endless Diamond Embrace Landing page targeted to retailers who will be subject to email blasts providing a click through to the landing page for features and benefits/

WE LIKE THESE DESIGNS:

WE LIKE THESE DESIGNS:

Several sites have been provided as reference for sites that we like:

http://www.tiffany.com/?siteid=1

Http://www.varna.com (flash on first page only is acceptable)

http://www.nsbring.com

We do not like these types of designs

http:/www.overnightmountings.com

http://www.uniquesettings.com

http://www.hooverandstring.com

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

This is your area of expertise. You tell us what you feel we need, and why (rationale) and you will find us to be open minded.

As the product range acceptance is based upon creation of illlusion / perception / desire around diamonds, the sight should reflect a crisp style, with sparkle, that featres th eproduct and text that assist in creation of the illusion.

Position, brand, and value statements are included for reference.

Do not want a lot of clutter. Looking for a clean presentation, minimal text, and balance, use of stock photos that are targeted to bridal, engagement, or couples embracing.

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