LET ME TELL YOU ABOUT US:
Smartdate is a smarter way to meet people online.
With the powerful SmartSearch matching technology and a close integration with Facebook, Smartdate makes online dating safer and more authentic than ever before.
Whats more, for the first time ever on a dating site, you can browse the single friends of your friends. Many people find love within their social environment; Smartdate just helps improve your odds...
The website has been launched recently but the design doesnt entirely meet our expectations as it doesnt reflect the innovative concept behind Smartdate.
HERE IS WHAT WE NEED:
We need a complete redesign of the website. We are looking for a design that is entirely similar and as qualitative as vimeo.com and fabulis.com. We like how Fabulis uses their icon (attached with our logos).
If need be our logo can also be adjusted. Color schemes can be changed. We are looking for flat colors, big fonts and designs that will easily integrate in CSS with all browsers.
Creative propositions must inspire confidence and reflect Smartdate values : web 2.0, innovation, social network oriented, reliability but also friendly atmosphere and playfulness.
We will assess your creative through 3 key layouts :
- sign up homepage : this page is the first one people discover. Like every landing page, it has to be very attractive, well organize and focused on sign-up call to action.
- my homepage : user's personal dashboard, the first page to be seen after login in.
- search results : this is the page displayed after launching a search for matching profile. It shows Smartdate members but also results from user's Facebook friends of friends.
You'll find attached three mockups that will provide you with the content of these pages.
We highly recommend signing up and experiencing Smartdate to get an idea of the service.
OUR TARGET AUDIENCE IS:
Our target audience is single men and women between 25 and 45 with average/high incomes.
The creative must be gender neutral (we need to attract women without having a too "girly" aspect).
WE LIKE THESE EXAMPLES:
These two website are exactly reflecting the design we're looking for :
No need to say anything else, this is what we want !
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
Everything is said above.
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