LET ME TELL YOU ABOUT US:
We are a technology company that has deep product expertise in the Facebook Ad space.
Spruce Media has developed an integrated ad management, reporting & analytics, and yield management solution for advertisers and agencies to manage and scale their Facebook Ad spend more effectively.
HERE IS WHAT WE NEED:
We need a website design for the 2 main pages of our website - 1) "Platform Solutions (HOME PAGE)" and 2)
"Existing Facebook Advertisers".
The link to the wireframe will show all pages however the only 2 page designs we need are the ones listed above. The rest of the wireframe can be referenced for the design of the navigation menu.
OUR TARGET AUDIENCE IS:
We want to be perceived by advertisers and agencies as a technology company to turn to when facing a build vs buy decision to develop software to manage facebook ads.
We need to be perceived as product experts on Facebook ads to give them confidence that we have built a better solution than they could.
We chose the name Spruce Media because we thought the definition of the word Spruce was relevant to our product and overall vision.
Definition: spruce up- make neat, smart, or trim;
We've developed a "neat" and "tidy" solution for our partners that otherwise would have to navigate a series of complex backend API's.
WE LIKE THESE EXAMPLES:
Like these examples:
www.minisitefrog.com - i like the color palette and overall structure of this site. it seems "fresh" , "neat", and "sprucey". However the other elements of the site (graphics, etc) come across as too playful for a technology company.
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
1) Use this logo: http://www.crowdspring.com/project/22838...
2) Use this as the wireframe: http://sprucemedia.jumpchart.com/public/...
3) Use the attached 1-Pager for additional guidance on the graphics required, Facebook Fan Box Widget, etc
4) Although you will see the content of the pages is structured the same on the wireframe - i do not want the pages to be structural replicas of each other. They need to have some common elements (since its the same site) but they need their own feel - especially since the the "Platform Solutions" page is the home page.
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