Environmental Advocacy Site

LET ME TELL YOU ABOUT US:

This is for the Sierra Club State Action Fund, a national organization that is a political action committee of the Sierra Club. You can learn about specific projects they have worked on in their very basic, one page brochure site here: www.scstateaction.org.

HERE IS WHAT WE NEED:

Nothing about the site listed above should be considered in the design of this project. The key to this uncoded site design is integrating real time feeds from twitter and rss of coalition partners, and providing access to these same tools for visiting activists, coalition partners, and other interested parties.

Our goal is to have this site reflect campaign activities on existing social media channles, and not require a great deal of manual upkeep for the time being.

If you are familiar with moveable type templates you will know how this will be intergrated into the website. navigation will link to either individual or category based archives, each working from a stylesheet (or sharing one) which we will develop from your design.

Other elements we would want from the uncoded site are of course navigation, background, and other images necessary to translate your design to the site. We have done this many times with designs we do in house, or we have had our print designers take a whack at it a few times, but we are most interested here in a fresh set of eyes, and eyes that get the integration of social media into this site.

We are capable of integrating backend stuff like jquery, javascript, etc to pull off more dynamic things that you may suggest in your design.

OUR TARGET AUDIENCE IS:

Voters interested in environmental issues, particularly renewable energy. The site should promote visitors to be aware of and participate in the viral marketing of our issues viasupporting social media tools like Twitter, Facebook and RSS.

WE LIKE THESE DESIGNS:

Like the general design approach, and slide approach to featured content top of right sidebar here: http://sunlightfoundation.com/

Like social chicklets top right and we could format coalition members RSS feeds like the blog posts on mashable: http://mashable.com/2009/03/16/moontoast...

http://www.americanrightsatwork.org/

Colors should jibe with renewable energy, clean air, conservation vibe. Fonts etc should be up to date/indicate the web 2.0 thing but hopefully innovate on it :)

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

cliche enviro stuff, too newsy/journalistic