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Business Info

Business Name

Ruby Run

What do you do?

We do two things: (1) we feature wines from a small (5 - 10) number of boutique wineries, and offer these hard-to-find wines for sale directly to consumers, and (2) we provide an online community for wine enthusiasts to become more engaged in learning about and sharing information about wine.

Do you have a desired website screen size?

We want our website to be flexible and adjust to whatever screen size (desktop, laptop, iPad, cell phone, etc.) is used by the consumer.

How many pages (maximum of 5) do you need designed?

Five: (1) Home page (highlights our unique value proposition of delivering hard-to-find, high quality, boutique wines directly to consumers' doors, probably a pic of a featured wine, and whatever else you might find compelling on a home page), (2) Products/Shopping page (all wines available for sale, including pics, product descriptions, our ratings and reviews, and customer ratings and reviews), (3) Partner Wineries page (a profile of each of our 5 - 10 wineries, including written info, pics, video tours, and an interface with which consumers can direct questions to winemakers), (4) The Fun Stuff page (Wine 101, original articles, borrowed articles, food and wine pairings, recipes, etc.), and (5) MyPage (requires login, but customers can track rewards points, prepare and refer to their own tasting notes, etc.).

Target Audience

What is your industry?

Food & Beverage

Describe the target audience for your website design

The target audience is comprised of wine enthusiasts. Typically this means more affluent consumers, but it can span all age ranges from 21+. Older people probably buy more wine, but younger people are more likely to buy online, and are especially more likely to engage in the "social hub" aspect of our site (ratings, reviews, sharing with friends, interacting with us and the winemakers, etc.). Wine lovers are often lovers of gourmet foods and travel. Both genders will be targeted, and the audience is nationwide.

What 3 things would you like to communicate to your audience through your website design

(1) That we're bringing delicious, specially-chosen, small-batch wines to them, which they otherwise wouldn't be able to find in their local retail store. (2) That consumers are joining a community of like-minded wine enthusiasts with whom they can interact and learn. (3) That this a site BY wine lovers, FOR wine lovers.

How is your company different from your competitors?

We have two primary differentiators: (1) we feature and sell small-batch, handcrafted wines that aren't sold virtually anywhere else, and (2) we're a social hub that engages consumers like no other site.

Style and Concept

What website design styles do you like?

Clean, contemporary, sophisticated, and fun. We hope this style is captured by our logo (files attached).

What colors do you want to see in your website design?

We obviously want to incorporate the same colors as in our logo. As for the addition of other colors, we have a strong preference for clean and simple; we don't want too many colors or designs on the site, as we want our products and content to speak for themselves.

What colors do you NOT want to see in your website design?

We'll let you know if you submit a color we don't like. If the design is good otherwise, changing colors should be easy!

What adjectives should best describe your website design?

Clean, contemporary, sophisticated, and fun.

What content must be included in the website design?

The content is generally outlined in the "How Many Pages..." section above, and written copy will be developed post-design. The logo files are uploaded below.

Do you have additional requirements or links you want to share?

N/A

Materials

Contract
Files

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