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LET ME TELL YOU ABOUT US:

I am starting a sterling silver jewelry website that will appeal primarily to females between the ages of 25 54, college educated with above average income. This site should definitely look high end even though most of the merchandise will be less than $100.

HERE IS WHAT WE NEED:

This will be an uncoded website. However, for the winning designer there might be the possibility of building the coded website later. Here is what we are looking for:

1.)Site logo designed. The logo can be simple and is not the main focus of this project

2.) Design for our website should include homepage, category/product browsing page, product detail page with photo/video availability, shopping cart page, checkout page, standard header and footer with FAQ, Privacy, terms of use, about us, contact us and follow us (Twitter, Myspace etc)

I would like to see the navigation to include the following:

1. Rings

2. Earrings

3. Necklaces

4. Bracelets

5. Cuff Links

6. Cleaning Silver Jewelry

7. Sterling Silver History

If each of the product groups had to break down into subs it would produce the following.

Rings

Engagement

Wedding

Vintage

Discount

Belly Button

Celebrity

Designer

Mens

Skull

Fashion

Earrings

Vintage

Discount

Hoop

Celebrity

Designer

Mens

Stud

Wire

Clip on

Necklaces

Vintage

Discount

Celebrity

Designer

Mens

Tiffany Style

Cross

Bracelets

Vintage

Discount

Celebrity

Designer

Mens

Tiffany Style

Cuff Links (no sub category here)

Cleaning Sterling Silver (no sub category here)

Sterling History Silver

Old World Silver

New World Silver

The Rise of North America & Silver

Silver & The Modern Era

If a user clicks on Earrings they will land on a page which will display an image of each of the categories under its product group.

Products Listings Page:

Example: User clicks on Earrings via the navigation menu and arrives at the Product Variation Page which displays all the different variations of earring there are available ( hoops etc), user then selects hoops and is directed to the Products Listing Page which only displays hoop earrings.

OUR TARGET AUDIENCE IS:

Our target demographic are females between the ages of 25 54, college educated with above average income. Our site will feature pictures and videos of the products which will differentiate us from the competition. We plan on using all the social networking tools including Facebook, Twitter, Myspacy and Youtube

WE LIKE THESE DESIGNS:

www.emitations.com

www.evesaddiction.com

www.morningjewelry.com

However, we would like to see a clean, sophisticated, easy to navigate (People generally shop on these sites at work) site that belies the low price points.

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