What do you do?
We are an online courses catalogue with over 700 course
Do you have a desired website screen size?
How many pages (maximum of 4) do you need designed?
What is your industry?
Education & Universities
Describe the target audience for your website design
Middle to low income Brazilian consumers. Normally with some education ( High school or not top university), 25-45, both sexes, possibly unemployed or with low qualification work, looking to learn in order to move up socially.
Ambitious yet not very sophisticated. Extensive texts might put them off
What 3 things would you like to communicate to your audience through your website design
Ease of learning - we want to be understood as the best way for people to learn all sorts of topics
Trustworthiness - We want the user to be confident that the course we provide will help them learn whatever they want to learn
Casual - We want the learning experience to be relaxed/borderline fun
How is your company different from your competitors?
Biggest course assortment ( 700+)
Only option with a methodology that involves Web, Video and a textbook.
Style and Concept
What website design styles do you like?
What colors do you want to see in your website design?
What colors do you NOT want to see in your website design?
Orange ( as a main colour)
Gree ( as a main coulour)
What adjectives should best describe your website design?
Easy to navigate / understand the categories
What content must be included in the website design?
previews (videos) and description of courses
Highlight of prices
Do you have additional requirements or links you want to share?
Site has to be extremely conducive to the impulse purchase. Ease of buying (preferably not having to change pages) is key
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