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Duct Tape Marketing is a small business marketing brand that consists of publishing practical small business advice, packaging and selling marketing courses, products, and books, and a network of independent small business marketers that license our products, programs and brand to work with small business owners as Duct Tape Marketing Coaches.
In addition the site attracts 10,000 visitors a day and has over 100,000 RSS subscribers. This level of activity has drawn the attention of corporate brands looking to access small businesses.
So, we have a bit of a challenge in keeping all of the above happy - on one hand we could do well as a straight product destination fulfillment site, but the traffic we derive from being a content destination is what generates interest in product and the coaching program.
Home page - need to focus on three areas of work provided by Duct Tape Marketing and have this page be the entry gate to those areas and other content on the site
1) Blog and other published content and events
2) Products and courses
3) Coaching opportunity and programs
I also run a lot of advertising on the site and need to take current placement of ad units into consideration, I don't want that to drive the design, just take note. I am open to something that brings this site into a much more "now," less cluttered look, but the target market is still a lot of brick and mortar kinds of small business so this does not need to be the cutting edge design, warm, friendly, c'mon it's duct tape, practical, easy to get around, but with the times.
Blog Theme - theme design may carry some extra widgets and functionality but should seamlessly integrate into the overall site look and feel
Interior Page - This will be used for many pages that are not blog pages, but may carry product descriptions, event description, coaching programs and other static information
http://www.ducttapemarketing.com - current home page
http://www.ducttapemarketing.com - current blog home
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