LET ME TELL YOU ABOUT US:
This is NOT a "The Fast and the Furious" type of driver recruiting website. Although, that would be fun to make, unfortunately this site is on the opposite side of the spectrum. ;)
Centerline provides truck driver staffing services to large nationwide fleet operators. These companies have complex requirements for their drivers. Drivers have to be properly licensed and depending the company, or what they are hauling. Drivers may need to have very specific safety training and/or Department of Transportation compliance issues to address. Centerline takes the hassle out of this for their customers.
On the driver side, Centerline employs the drivers and supplies them to the companies. Companies can ramp up or down as needed. Centerline ISN'T a monster.com job board site for drivers. Centerline is about finding the right drivers (skills & locations) for the right companies based upon their specific needs.
In the attached (linked) creative brief document, you will find the brand personality. I advise you to read it to get a really good understanding of the brand. The website design must echo the brand personality.
HERE IS WHAT WE NEED:
3 pages designed (homepage, standard interior page and a job listing page), based upon our wireframes (See creative brief document).
2. Job Listing Page (list of driver positions)
3. About Us (standard interior page)
Note: Wireframes (in the creative brief) are NOT exact layouts that need to be made pretty. The wireframes are meant to show relative weighting of items, not exact locations. Please don't feel boxed in by the locations of items in wireframes. Also, if you feel like being experimental, you may combine elements.
OUR TARGET AUDIENCE IS:
The Centerline Drivers website is mainly targeted at the people that hire truck drivers, not the drivers themselves. The primary website audience is managers and buyers at large nationwide fleets. Amateurish or mom and pop type designs are a turn-off. The design of the website needs to instill confidence in this 30+ year old established company that's being rebranded.
The wow isn't a flashy design. The wow is that you feel that Centerline is established, got their act together and credible enough to consider handing over to them, the driving (or distribution) of hundreds of millions of dollars worth of product to your most important customers.
WE LIKE THESE DESIGNS:
See Appendix A of the creative brief for related sites and what we like or don't like about them.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
See wireframes in the creative brief. It's also extremely important that you read the "Creative Requirements" section of the creative brief. It contains adjectives about the website, design requirements and ever important information about the "images".
In the creative brief, after the wireframes are placeholders about what goes in each element. Use these, or variations of, in your design.
The expected photography budget for this project is estimated to be $500 - $1000. No need to purchase photos, just keep this in mind when looking for stock photos to use. We will need royalty free images.
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