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Dr. Circolone is an expert in the field of chiropractics, including being the official chiropractic physician for the Chattanooga Lookouts, having his own show on talk radio, and being an attending physician at the 1993-1996 World Cup Kayak / Canoe Races.

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What We Need

While Dr. Circolone is well known in the Chattanooga area by word of mouth, he would like to expand his business by creating a quality online presence. Specifically, he's trying to increase his accesiblity to the 25-55 age range who are far more likely to find new doctors by use of the internet than by radio or other traditional advertising.

Goals for the site:

* Clean, simple, professional design

Doctor's sites are notorious for information overload. Let's be radical and have good readability and typography. Feel free to use Web 2.0 design elements, but stay away the more whimsical fringes of that philosophy. 37signals is mostly good, badges are bad.

* Room for growth

The site will start out fairly simple providing only the classic business information (e.g. quick intro on the front page, about page, business hours, phone number and contact page). However, there are plans in the near future to expand into making the site content more dynamic including a newsletter, a blog, and sales of some medical products. Obviously you don't need to design for all those pages, just keep in mind that expansion is planned and leave some room.

Please feel free to ask any questions by PM-ing me.



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