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Creative Brief

Who are you?

TattooBlaster.com

TattooBlaster is a membership site. Members can browse through 1000s of tattoo designs, print off designs they like to take to their tattoo artist.

What do you need?

I need a beautiful, unique and creative sales page that describes the product and where visitors can submit their name and email address as step 1 in the registration process to become a member.

Who Is Your Audience?

The TA is people who are looking for a new tattoo design. Most of them are females between 16 to 35 years old. The design should not be overly feminine though, I don't want to scare male visitors.

Requirements

We Like These Examples

I dont want this page to look like a copy of others on the web. You may however draw inspiration from some of these sites:

I like the colors and the layout of this one, although it's a bit too dark (a competitor):

http://bit.ly/WtFeD

I like the hand-drawsn, sketchy nature of this one:

http://bit.ly/3HYF6L

We Absolutely Must Have

Headline (red, Tahoma, about 34px): "Get access to 1000s of high quality tattoo designs & find a tattoo you'll be happy with the rest of your life..."

The headline comes directly under of or is part of the header.

Under the headline comes:

*On the left side a squeeze box where visitors can submit their name and email address as step 1 in the registration process. Call to action: Join Now followed by "Step 1 of 3: registration".
*On the right side comes a bulleted list (green check marks) with the benefits of a membership.

Navigation:

*There's a Member Login link (underlined) at the top right of the screen.
*The rest of the navigation is at the bottom: Home - Privacy Policy - Affiliates - Contact us

Other elements:

*A testimonial box
*A 60-day money back guarantee seal
*More towards the bottom comes a second squeeze box that looks different from the first one.
*A list with the tattoo design categories


Other info:

* The website is about 930px wide and centered
* Font used for normal text: arial 12px
* Don't make the desing dark, I prefer light.
* Colors I like: orange, brown
* Use arrows and other visual elements.
* Inspiration: Sailor Jerry
* Use tattoo design elements like tribals, stars, cherries, butterflies, koi fish, ... (when appropriate to the design)
* The site must be extremely simple to use, with a high visual appeal.
* The squeeze boxes are the most important elemtents on the page, they should be prevalent.

Thanks,
Dirk

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