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Business Info

Business Name

Prosper Insurance Group

What do you do?

Insurance agency. Provide home and auto insurance.

Do you have a desired website screen size?

1024 x 768

How many pages (maximum of 5) do you need designed?

2 - Landing page and one interior page.

Target Audience

What is your industry?

Insurance

Describe the target audience for your website design

We are a personal lines insurance agency. Home, auto, condo, flood, motorcycle, boat, umbrella, and life. Target is middle america/home owners. 30k to 150k household income.

What 3 things would you like to communicate to your audience through your website design

The most difficult thing we are trying to convey is we are a newer/forward thinking, caring company, but at the same time strong and longlasting. We would like the design to be clean and modern. We generally think that less is more - don't want too much going on.

How is your company different from your competitors?

We are a very forward thinking company. Very technilogical. Charitable - 20% of all profits go to charity. Green - we plant a tree for every policy we write and are a paperless agency.

Style and Concept

What website design styles do you like?

We would like to get a design for an uncoded landing page.

What colors do you want to see in your website design?

Lighter, brighter, clean. Colors from our logo (attached)

What colors do you NOT want to see in your website design?

black

What adjectives should best describe your website design?

clean, caring, forward thinking, strong, reliable, bright, green,

What content must be included in the website design?

nav bar - a "log in" button -

Do you have additional requirements or links you want to share?

we like www.rutherfoord.com, but would prefer it to look a touch more modern

Materials

Contract
Files

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