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Business Info
Business Name
SnapSale
What do you do?
classifieds and auctions of collectible items
Do you have a desired website screen size?
1024 px wide for the canvas, but the page itself should be 960px
How many pages (maximum of 5) do you need designed?
3
Target Audience
What is your industry?
Collectible items
Describe the target audience for your website design
There is no specific demographic. Any internet user interested in buying or selling collectible items is a potential user. Our site will allow anyone to buy and sell collectible items ranging from antique chandeliers to works of art, sports cards and celebrity memorabilia
What 3 things would you like to communicate to your audience through your website design
1) The site is easy to use
2) The items listed are of a high quality. No fakes, generics or mass produced items.
3) The site is for casual buyers and sellers - not retailers, drop-shippers, vendors, merchants or professional sellers
How is your company different from your competitors?
1) It's designed for casual buyers and sellers. Not professional sellers.
2) There is a big focus on simplicity.
3) We use a negotiation model which is different to classifieds or auctions.
Style and Concept
What website design styles do you like?
I like sites with:
- a white page background
- plenty of white space between elements
- matte colors (not glossy or metallic)
- elements aligned on a grid (I'll be using blueprint-css to convert your design)
Here are some designs I like:
http://ormanclark.deviantart.com/art/Pro...
I'm not sure about the 'sort' options but everything else about this page is perfect.
http://ormanclark.deviantart.com/gallery...
gorgeous use of white space and matte colours
http://zee7.deviantart.com/art/Lucidel-1...
I don't like the silver/metallic aspects but the whitespace and colors are good
http://skorky.deviantart.com/art/Gift-sh...
I like the way the nav and buttons
What colors do you want to see in your website design?
I like primary colors. Here are some schemes I like:
http://colorschemedesigner.com/#3Q52Pw0w...
http://colorschemedesigner.com/#5a22Pw0w...
http://colorschemedesigner.com/#2N22tw0w...
What colors do you NOT want to see in your website design?
Nothing glossy, silver or metallic
What adjectives should best describe your website design?
Simple, fun, vibrant
What content must be included in the website design?
This is described in the wireframes
Do you have additional requirements or links you want to share?
SnapSale is an online marketplace allowing buyers and sellers to trade collectible items such as antiques, art work and sport memorabilia. Similar to classifieds and auctions, it allows sellers to list items for sale and buyers to make offers. However, the site does not use an auction model. It uses a negotiation model:
a) Seller lists their item
b) Interested buyers make offers
c) Seller can accept, reject, or counter each offer.
d) If the seller made a counter offer, the buyer can now accept, re
accepts, rejects or make a counter offer
e) The process continues until an offer is accepted
The attached wireframes show the content required but these are for guidance only. The content is fixed (the designs must include each piece of content shown) but the layout is up to you. You can completely change it as long as all the content is there.
You can use any of the fonts at http://www.google.com/webfonts
I *strongly* prefer a white page background . I will consider designs with other backgrounds but I'm unlikely to accept anything with a dark color scheme.
When adding sample photos, please keep in mind that the photos will be uploaded by users. They will not have white backgrounds and they will not be professional grade stock photos. This is a site for casual buyers and sellers to trade items, not an e-commerce platform for professional sellers. Please don't use stock photography for sample photos. This flickr search returns suitable images that are CC licensed:
http://www.flickr.com/search/?l=cc&mt=al...
There is no logo at present, I intend to start a different project for that. In your design, you can just use the name 'SnapSale' in place of a logo.
I think existing auction and classifieds site do a terrible job of design and usability. I'm looking for something clean, light and uncluttered. The point of the website is to be easy to use. If it can do that whilst also looking good then that's a bonus, but usability will be the main factor in the design I choose.
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