About Your Company
Our organization is in the used equipment rental business. Like the rental car industry, we need to sell our used equipment after several years of rental activity, so we can maintain a fleet of new machines that customers prefer to rent. This three-page website is designed to communicate our available inventory to the general public, and generate leads from prospects interesting in buying a machine.
Our target audience is equipment users -- contractors, municipalities, construction workers. These are fairly non-technical people who don't have a lot of interest in cutting edge website trends; instead, they need a clean user experience that is organized, and easy to use, that presents our equipment in a professional way and that is optimized to drive conversion (form submission, flyer download, etc.)
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A gallery of images that users can page through.
Search your website based on a simple search term.
Tools that help users share your website on their social media profiles.
- Used Equipment Landing Page
The starting point of the site. The current version of the page is used.sunstateequip.com. I am looking to modernize and clean up this design, making it look more professional and clean, and making it substantially easier for the user to search for equipment.
- Used Equipment Faceted Filter / Results Page
Listing of available equipment, with faceted search to refine results. Current page is https://used.sunstateequip.com/Results. We are looking to clean up this design, improving the styling and presentation to drive a better user experience and a better promotion of the actual machines we are advertising.
- Machine Detail Page
Detailed machine listing that presents machine specifics and Call to Action. A sample page can be found here: https://used.sunstateequip.com/Sales/Equipment/Vehicles-Trucks-Trailers/Pickup-Trucks/Pickup-Trucks/2012-Chevrolet-3500HD-105363. This is a dynamically generated page based on the inventory decisions that we make in our fleet management. Our goals here are the same as the prior pages -- clean up the design, make it look more professional and elegant and clean -- and better emphasize the Calls to Action. We are in the business of generating leads, so those lead-creating workflows need to be emphasized using modern e-commerce best practices.
Measures of Success
The primary goal of the website is to generate leads. Leads are defined as form submissions (the form should be cleaned up stylistically to make it less onerous for the user, and it should be better placed on the page), phone number calls, shipping quotes, and flyer downloads.
Top 3 Things
Professionalism. Easy. Quality.
The website should be clean, professional, ecommerce-like (without a cart functionality).
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