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Business Info
Business Name
Deep Blue Insight Group
Do you have a desired website screen size?
1024 x 768
How many pages do you need designed?
one long page
Target Audience
What is your industry?
Advertising and Marketing
Describe the target audience for your website design
Target Audience: typically in his 40s, climbing the corporate ladder and is a marketing director, VP, or senior research director. He is trying to make it to a senior level (most would eventually like to be CMOs). He uses research to advance his career and every project is critical. He wants to look smart and needs credibility when presenting to a senior board. He knows what he is doing, has a strong foundation in marketing strategy, and appreciates quality work. While he enjoys research (and may attend most qualitative sessions) he doesnt want to be down in the weeds. He wants to work with a partner he can trust to do it right.
What 3 things would you like to communicate to your audience through your website design
Reasons to Believe:
Our client list includes the largest companies in the world and weve done hundreds of projects with them.
High-touch senior service weve taken CEOs and Presidents of some of the largest companies in the world to meet their customers (in their homes)
Were experienced researchers not consultants, so we dont bill hourly, we only have an A team to send, and we sell projects (not engagements)
Were global we conduct research in Asia, Europe, North and South America and weve learned that moms are moms wherever you go
How is your company different from your competitors?
About Deep Blue Insight Group: (this is not the copy wed put on the website, but for you to get a feel for who we are)
Opened our doors in 1997 (soon to be celebrating our 20th anniversary). Seven full time staff, six have been with the company for at least 10 years. Deep relationships with our clients. Most of our client relationships span many years and our contacts tend to take us with them when they move to a new company (which is how weve grown our business). We have our own building on a busy road in suburban Atlanta. Over the last 20 years, weve worked in almost every industry, talking with consumers about anything from paper plates and toilet tissue to why they would spend upwards of $700 / night for a room at a high end resort. We are market researchers at our very core we are always learning. We dont want to be consultants, we dont want to sell engagements and we dont want to talk about ourselves too much.
We work with large companies (see list below) and we compete with large process driven research firms / consultants. (Millward Brown, IPSOS, Kantar, Acupoll, Communispace). All of these companies have senior sales force that sells proven methodologies and then assigns a junior person (often right out of school) to run the project. Most of their presentations will begin with case studies describing the process and the success stories. And, most of their findings will be against normative data to help them sell into the board. (i.e., our ad tested 20% better than most).
Wed like to position ourselves against these companies, making fun of consultants who promise to boil the ocean to develop insights or to cross walk ideas across the company. Were the opposite. We believe true innovation doesnt come from rote process, and filling in grids, but in customizing an approach and executing at a high level. Were like the micro-brewed beer that wins all the competitions and is fighting against established brands. We deliver hand-crafted research.
We dont chase gimmicks and fads in research but use solid approaches and technology tools (but we dont sell a methodology just because its hot). We use apps and goggles when we need them and yet we also still believe in face to face conversations.
For projects that really matter, we deliver hand-crafted research
Style and Concept
What website design styles do you like?
I really like the website from the Zimmerman Agency www.zimmerman.com
What colors do you want to see in your website design?
Blue, whites, bolder colors
What colors do you NOT want to see in your website design?
pastels, pinks
What adjectives should best describe your website design?
On the website, we will want to communicate that we are substantive, solid, high quality researchers with a bit of quirkiness. Were down-to-earth, though we shoot for the stars. (thats kind of what our current logo represents).
What content must be included in the website design?
Who we are, areas of specialty, contact information
Do you have additional requirements or links you want to share?
Don't want anything that looks process oriented or a brochure online
Materials
Contract
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