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Background
Industry
Industrial
About Your Company
Master Bolt & Manufacturing in Elyria, OH is a custom hardware manufacturer for industrial and railroad markets. We offer a complete line of fasteners for track bridges, grade crossings, and related applications. Since 1984, we have been supplying the highest quality products, and we’re happy to custom make hardware that fits your specific needs. From bolts, screws, and rivets to spikes, rods, pins, and studs, we have the products you need at affordable prices. We manufacture and distribute bolts/fasteners/forgings.
Industries Served: railroad, utility construction, highway and military.
Audience Served: Purchasers, Sales and Engineers within a 500 mile radius of the Great Lakes. We do some global.
Master Bolt is known for our quality, domestic parts, having a great relationship with our customers.
The website will display products and industries served, but it is not eCommerce. They will not be able to purchase from the site - rather "request a quote" or "contact us for more information".
You can find our exisiting website here: http://masterbolt.com
Execution
Colors to Explore
Grey
Blue
Orange
Preferred Fonts
No Preference
Required Features
Slideshow
A gallery of images that users can page through.
Search
Search your website based on a simple search term.
Video
Embedded video from sites like YouTube and Vimeo.
Maps
Display locations such as your place of business on a map.
Adjectives
Pages
- Homepage
The homepage is the most important piece to this project. It should highlight all sections included in our sitemap in one way or another as a lead-in. Should be easy to navigate. The site will not be eCommerce but it showcases their products they offer. Would like to see logos for our accreditation in the footer of every page: SAE, ASTM, SA.
- Router Page
This page should serve as a router page to navigate to other areas of the site. It will be used as the primary layout for the 'Products' page and 'Industries Served' page. It should be easy to navigate, and display information for Industries/Applications and Products as a lead-in to these separate pages.
- Single Service Page
This page should serve as an internal page design. This will be what they land on when they select a page from the Router page. It will be utilized for the pages that fall under Industries Served and the Products. Would like to see a CTA to 'Request more info' or 'Contact Us' - some sort of form to generate leads,
- About Us Page
Create a clean way to display about us information. This page will talk about Master Bolt and include their mission/value statement, story, history/timeline, benefits and differentiators, and then awards, organizations and news.
Measures of Success
Sales: Increased # of form Submissions, more calls. Every page should have some sort of call to action: "Fill out the form below" "give us a cal". We get a lot of repeat business so it needs to be easy for recurring customers to use/find things they need.
Top 3 Things
Strength, Modern, Custom
Vision
Professional. Easy to navigate technical information. Built for our customers (executives, engineers, purchaser or sales). User friendly. Not too playful but not too mature.
Our website should represent the future. When you look at our site I would want the audience to see innovative thinking. A business that thinks outside the box. A website that screams to them Master Bolt will get you a great quality project at a fair price in a shortest amount of time possible. A website that shows that Master Bolt will work day and night until it reaches it goal, and that is to satisfy each and every customer.
Additional Info
We have a lot of technical information, but we'd like it to be easy to access or "dumbed down" for purchasers or sales people who may not know our industry terms.
We need to be at industry and military standards. We need to showcase the logos of SAE, ASM, SA for specifications and credibility.
Materials
Contract
Files
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