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EDS Credit Union is a large CU headquartered in Plano, TX with locations in six states across the US. Having an open membership, they serve a more diverse group of people, however, that group leans toward a highly technical demographic. Electronic Data Systems, the company whose employee base they mainly serve, writes credit union and bank data processing software. Here are some words they used to describe how they want their new design to look:
Innovative, informative, user friendly, service oriented.
Texans CU is their main competitor:
You will notice their competitor uses the same brand colors as EDS. Keep that in mind as you work to make your site design stand out in spite of that similarity.
Of the sites our company, Trabian, has designed in the past, this is a list of the ones EDS CU liked the best:
These sites have the kind of clean, consistent look we are going for in the design for EDS CU. EDS has requested custom icons for several of their design elements. I have used simple white shapes in the wireframe to show you where those will need to go. For your reference, we will need icons for the Join and Apply buttons in the masthead and also in the Quicklinks area on the right. When designing your icons, please stray from the 3D, candied OS X style icon and opt for something a little flatter. We will be need to be able to recreate the style internally over time as we maintain the site. You will see examples of that in the three sites above.
You will find attached the wireframe of the homepage as well as EDS CU's logo. The wireframe should be followed strictly. It shows where everything goes. Please do not take any liberties with the layout of the elements as you see them here. You can add more of a gutter between them than the single pixel we are using here, for example, but don't shuffle any of them around. Please use the attached PSD as your design document. It has the proper width.
Please download the creative brief document attached for a list of elements you will see referenced in the wireframe and a couple examples of each as they have appeared on our other sites. That will give you a good idea for formatting and content.
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