• Award$2000
  • Entries67
  • Creatives23

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Creative Brief

Who are you?

We are a start-up web business that will deliver details of every new building (and building work) now being planned across the UK. Our service will provide building and construction firms with a comprehensive construction project information service.

What do you need?

We are looking for a clean design (over 4 sample pages) to support a simple and intuitive b2b website. The specification is quite detailed, but the site itself is a relatively simple proposition.

Who Is Your Audience?

The target audience will be sales and marketing professionals in the construction industry looking for new business opportunities. Also in the target market are owner-managers of SME building firms again looking to find construction jobs at the planning stage so they can get in with clients early and get new work!

Requirements

We Like These Examples

We would like to communicate contemporary, leading-edge, technological professionalism. We would like people to feel informed, by clear, concise information, with easy access via simple navigation on an uncluttered site. We wish to give the impression that we are a fairly large, modern, yet well established company. We like modern, clean and clear websites that focus on information provision, without relying heavily upon images to convey messages. There should be sufficient data to inform the customer, but sufficient white space to ensure the page feels clean and uncluttered. Additionally, we have just acquired a great company logo/splash from a CrowdSpring Creative and want this to influence your efforts.
Were unable to find anything that quite matches with the model we propose using and indicating an interest in facets of other sites might end up as misdirection, so well just show confidence in the www.crowdspring.community to once again deliver something unique, interesting and attractive.

We Absolutely Must Have

Please incorporate the logo, in line with the attached brief.
Our logo includes the following palette, which should be incorporated:
- Dark grey R086-G087-B089 #565759
- Mid grey R109-G110-B113 #6D6E71
- Light grey R167-G169-B172 #A7A9AC
- White R255-G255-B255 #FFFFFF
- Deep orange R235-G114-B052 #EB7234
We are not keen on bright red or bright green, as we feel these colours are over-subscribed. However, we trust your abilities and instincts as Creatives!
The Home Page should be uncluttered and welcoming. We will not allow anything other than internal promotions in the right column on the Home Page, to enable us to more accurately control the customers first impression.

Materials

Contract
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