• Award$1650
  • Entries39
  • Creatives5



There are no client updates at this time.

Business Info

Business Name


What do you do?

Originally the website started out as a music service for college students. We simply allowed users to create playlists on third party websites and embed them in our website. Users could then share, rate and comment on other's playlists on our site. When we relaunch, our users will still be able to do this, however, we're implementing a new reddit.com/digg.com format. This democratic discussion forum will allow users to upvote and downvote playlists, youtube videos, images and other websites. It's basically a website that aggregates material for college kids to entertain themselves with music and well, everything else that appeals to college aged mind. Designers should consult Reddit.com's layout to better understand the format we're pursuing.

Additionally, we will also be playing music on our website. The music will auto-load and play as soon as a user comes to our site. We're using 8tracks.com's embeddable flash player to play our "FratMusic official playlist." This playlist will be updated each day. Their flash player's color is customizable.

Do you have a desired website screen size?

Not exactly sure, we'll leave that up to you. We're thinking it should probably stretch the entire width of the screen

How many pages (maximum of 5) do you need designed?

5 pages- our main page, our registration page, our commenting page, one of our bottom bar pages (ie terms of service page), and our submission page (details attached)

Target Audience

What is your industry?

Music, college-aged entertainment

Describe the target audience for your website design

In the 9 months we were running, the website was really popular across college campuses throughout the U.S. (roughly 100,000 users a day). So, the target audience is largely college aged. The majority of these users are fans of rap/hip hop, mashups, dance, and pop music. Our analytics data shows that our users are roughly 60% male. We definitely want the site to appeal to both sexes. Many, but not all, of the users of our website do participate in the greek communities at their universities.

What 3 things would you like to communicate to your audience through your website design

1) We're back and though we're different, we're better than before
2) Though the design is clean and professional, we're still grungy and "fratty"
3) The site is simple and easy to use.

How is your company different from your competitors?

In a way, we're like Reddit... but not really. In a way we're like grooveshark, and playlist.com... but not really.

We're like Reddit or Digg.com, with a completely different community base. We want the most entertaining material to be upvoted to the top of our discussion forum, and we rely on our community to do that. Our community is interested in college/frat life, and most importantly music. We're different from Reddit because we will be focused on music. The primary content being upvoted and downvoted will be playlists.

We're different from Pandora, Grooveshark, and Playlist.com because we're not a music service ourselves. Though we will be playing one single playlist on our website, our users will be redirected to these other 3rd party sites in order to listen to music. We're simply the forum to rate and discuss other people's taste in music.

Style and Concept

What website design styles do you like?

I like the simplicity of Reddit. (Digg.com performs virtually the same service as Reddit, but I prefer Reddit's layout)

http://www.datpiff.com/ This website appeals to many of our users- pretty good design, but too many ads.

We put very little effort and resources into the old FratMusic website's design, but it got the job done, and our users liked it. There was a lot of room for improvement on it, but we didn't have the time or the resources to make it better. Creatives should definitely take a look at screen shots below to see where we're coming from.

What colors do you want to see in your website design?

On our old website, we used a brick background, and lots of dark colors (black, red). We aren't necessarily looking to replicate or update this design. Although, the old site's design worked well and our fans seemed to really like it. We're open to an entirely new color scheme, as well as what we had.

What colors do you NOT want to see in your website design?

Though we are slightly partial to our old website color scheme, we're not ruling anything out. It's up to you, the creatives. The two important things designers must keep in mind- we need to integrate the 8tracks.com flash player as well as our logo, which is black and red. Again, the 8tracks.com player's color is customizable. We're not sure if it should seamlessly try to blend in, or stick out. That's your call! Likewise, the FratMusic logo background is black. Designers can alter this as they feel necessary.

Images are attached.

What adjectives should best describe your website design?


Fratty, Rough and Grungy (not polished yet somehow clean and professional), cool, sexy.

Looking like we don't care, but we really do.

What content must be included in the website design?

on the home page...
1) FratMusic logo (attached below, designers may change background as necessary)
2) 8tracks embeddable flash player. Again- the color is customizable. See their website to change it. I attached an example of their player with the default color below.
3) Reddit style discussion forum. This includes: upvoting/downvoting buttons, title of post, and font below to show who posted the website
4) Ad space for one advertisement. (We're thinking either 300 x 250 or 240 x 400). However you can make it fit.
5) Login/Register/Submit buttons.
6) The bottom bar of the page must include: Facebook & twitter follow buttons, Privacy, Terms of Service, DMCA, Contact, and Advertise with FratMusic links.

Consult the pdf titled "FratMusic Detailed Instructions" for our basic vision for the layout of the site, and more details about what's required.

Do you have additional requirements or links you want to share?

This is a song we had put together by up-and-coming rapper Sam Adams for our website, it's telling of our image. http://www.youtube.com/watch?v=PdtrBrSUm...



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