• Award$2500
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Creative Brief

Who are you?

Chorworks is a United States non-profit organization dedicated to the study and performance of choral music from the Renaissance period. We are relatively young (founded 6 years ago) with a small (3 person) staff. Our main annual event is a week-long choral music workshop in July that is usually attended by 40-60 people. We also host several (4-6) 1-day workshops throughout the year. These workshops have primarily taken place in Washington, DC, but we are eager to expand to other markets (e.g., New York).

Chorworks Executive Director, Philip Cave, also directs a professional classical music ensemble called "Magnificat", which has regular concerts and CD recordings. We would like to use the Chorworks website to more effectively promote and integrate the work of both organizations.

What do you need?

Redesign of the Chorworks website (currently at www.chorworks.com - note: this is a very amateur design!). Our customers will access the website for information about upcoming concerts and workshops, as well as to register and pay for events. We also need to provide information about past and future CD recording releases by the ensemble "Magnificat". This would include album artwork, reviews, track listings, and a link to online sources where the CDs can be purchased. (See www.chorworks.com for examples). We would like to enable our customers to make donations to Chorworks through our website.

Who Is Your Audience?

Chorworks' audience consists of singers, choral conductors and music enthusiasts in the United States and throughout the globe. Our customers range from high school and college students through older (65+) adults. We would like to retain many of the features in our current site, but would like a more sophisticated, professional, user-friendly look and feel. However, because our audience tends to be slightly more mature/conservative, we do not want a design that is wild and crazy. No flash, please.


We Like These Examples

http://www.cardinallsmusick.com/index.as... - this website is for another early music ensemble. I like that it is clean and modern, provides easy access to information about the group.

We Absolutely Must Have

See current site (www.chorworks.com) for many of the features we are looking for. The site must identify Chorworks and incorporate the organization's logo (though in a subtle fashion); must provide a photo/bio for Chorworks' Executive Director (Philip Cave); must provide information and online registration (including payment) for upcoming Chorworks' workshops; must provide information about Magnificat concerts and recordings; must enable our customers to submit online donations. It is critical that the site can be updated easily (e.g., to include information about new concerts, workshops, or recordings), without incurring significant expenses.

Currently, when we have a workshop, individuals can submit registration information online. This information then feeds into a database. We would like to retain this functionality, but it may not be necessary to rebuild the database.



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