LET ME TELL YOU ABOUT US:
WildChina is named by National Geographic Adventure Magazine as one of the best travel providers in the world in 2009
It is a premium, sustainable travel company based in Beijing, offering distinctive, ecologically sensitive journeys and events to all corners of China. We serve three types of clients: Individual travelers, Schools, companies or NGOs. For individual travelers, we customize exclusive trips highlighted by superior access to experts and venues. For companies and Ngos, we offer corporate event management, touring, and team-building in Beijing, Shanghai, Lhasa, etc. For schools (k-12, colleges, and beyond) we offer school trips highlighting interactive workshops - calligraphy, kite and lantern making, local school visits & homestays, service learning, hikes, and lessons in Chinese culture.
HERE IS WHAT WE NEED:
a landing page for Educational travel. For the whole company website, there will be 4 primary navigation catagories: Personal Travel/Educational Trave/Corporate Travel/Multimedia. What I need is the landing page of Educational Travel, which will further lead to specific catagories of trips for k-12, colleges and business school, etc. The whole company's home page will be designed last.
OUR TARGET AUDIENCE IS:
school teacher, professors, or administrators who are organizing trips for their students. (NOT individual students)
WE LIKE THESE DESIGNS:
SIMPLE, CLASSY, ELEGANCE and surprise.
http://www.wheretherebedragons.com/whydr..., i like the feel of student trips
http://www.nationalgeographicexpeditions..., i like the easy of navigation and simplicity.
www.apple.com, i like the feeling of simplicity despite the crowds of information. Also large promo areas for people them to promote new products constantly.
www.designarmy.com . I like the fonts. Also like the surprise element in design. Like the way they laied out their resumes.
http://jasonsantamaria.com/, l like the usage of fonts to attract attention, I also like the way the he has a consistent TONE across all his text, so you feel the personality.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Logo and tag line: Experience China Differently. Must be on the top left corner. Search box must be on very top right. must have white or gray background. NO black or red, or anything like that. Fonts can be creative, but must be search engine friendly. Include the following:
1. a visual promo area for a specific trip we'd like to promote
2. 6 couple of sample products under k-12 school trips, catagorized as 2 for Classic China, 2 for Community Service trips, 2 for Adventures. while also leave the navigation for people interested in college or Business scholl trips to go explore under catagories at the same level as k-12.
3. Content area for "Why Travel with Wildchina" , and "What others experienced".
4. Secondary navigation: About us, trip insurance, travel partners, contact us. at the bottom
5. Possible include a bottom navigation for easy of navigation
Other than that, go crazy with creatives.
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