LET ME TELL YOU ABOUT US:
Cervical cancer kills 3 women a day and another 8 will be diagnosed. This is a largely preventable disease. Jos Trust (soon to be Jos cervical cancer trust) is the UKs only charity dedicated to women and their families and friends affected by pre-cancer and cancer of the cervix. To ensure that women never feel alone in their cancer journey by providing easily accessed support and information 24 hours a day.
HERE IS WHAT WE NEED:
We need to design a number of templates that have been wireframed for a new website for Jos Trust. We are looking for the site to be modern, clean, clear, easy to navigate and one users will want to come back to. Our new logo/brand will appear on all our materials. The feel of the new brand needs to be in line with our new strapline being Information, Support, Friends.
OUR TARGET AUDIENCE IS:
We are unique in that we are the only UK cervical cancer charity.
We will be looking to reach women, friends and family both seeking information or support about cervical cancer or cervical abnormalities. They may have early stage cancer or end stage and seeking support from others going through the same situation.
They may want to know about treatments, screening or vaccination or just be getting information for a loved one. Our target audience ranges from around 15-65 but our user base is currently around early twenties to fifties.
Our audience feel the charity is a safe, friendly and information place to come, one where they can go away educated and one where they can make friends/increase the support they receive.
We are also looking for our audience to get involved either through fundraising, raising awareness, campaigning or volunteering.
As the website develops we will be looking to develop an area for health professionals.
WE LIKE THESE DESIGNS:
http://www.alzheimers.org.uk/ - Really like the layout / freshness / etc..., use of photographs to bring pages to life/make them real
WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:
We have a logo and branding so we dont need this designing.
Our new branding should be used in the designs and follow our new brand guidelines to be provided by brand designer.
We must stick to the content of the templates provided as these have been agreed by the client, please think of these as wireframes.
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