• Award$600
  • Entries29
  • Creatives10

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Creative Brief

Who are you?

EDMMEDIA is an international company specialising in direct marketing through the intelligent use of data and targeting.
Since 1995 we have been indentifying who our clients should be mailing and helping them understand how and when it is best to contact them. By combining our data expertise and our experience of consumer markets, off and online, we can dramatically improve your customer acquisition results.

At the heart of our business is customer orientated targeting and acquisition for both commercial and non-profit organisations.

What do you need?

EDMMEDIA wants to start an initiative to support charities in their online recruitment of donors by interesting landing pages, banners, emails and social media pages. It is the wish of EDMMEDIA to easily set up these landing pages from a central area (management area). The focus of these pages should be on clarity and should be very visual. Primary must be communicated in pictures, photos and videos, the page will contain very limited usage of texts. Through appealing online campaigns, ss many visitors as possible will be drawn to the landing pages and these should be converted to donors. It is also important for visitors, after they have registered, to post content in the form of links to social media pages to attracht new viral visitors to the landing pages.

Who Is Your Audience?

All consumers age 24 and up.

Requirements

We Absolutely Must Have

Integration with Social Media, such as Facebook, Twitter etc. Integration with video (uploading). Userfriendly, no scrolling down, SEO friendly.

Materials

Contract
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