Let me tell you about us:
CalorieKing is an online weight management program centered around healthy eating and exercise. ("calories in, calories out"). Additional information about the program can be viewed here: http://www.calorieking.com/program/you-a...
As well as offering help for people who wish to lose weight, there are also programs and support for those who want to maintain their current weight, or to gain weight. The web sites' resources also include forums, and an extensive library of recipes and health and weight loss related articles contributed by company staff as well as other organizations and contributors.
Additional info about CK:
A trusted name; were probably one of the top brands with medical and health professionals.
Weve been in the business a long time, our books have been published for over 30 years now
Were a weight management company which uses technology, not vice versa
Weve very reasonably priced compared to our competition
We have by far the best food database, which is very important when counting calories is so vital
Were not a diet. Were based in science, were not there to lock anyone into a brand or a system
Our system is easy to use, well guided and we have an incredibly supportive member-only community.
Here is what we need:
The project is to redesign this homepage only: http://www.calorieking.com/
Please see attached creative brief for additional information.
The desired action is for visitors to eventually become a paid member
Our target audience is:
Those who wishes to lose weight or maintain their current weight.
Our audience is roughly 80% female/20% male so the design should incorporate feminine touchessofter side
Theyre interested in losing weight, or diabetes or some other aspect of nutritional health. Theyve been directed to the website either through buying our book (which is a Top 20 bestseller), being referred by their doctor or registered dietitian or through Googling for calories in banana or something similar.
We like these designs
Chantix, basecamphq, apple for the framework/functionality
Livestrong.com, ediets, dailyplate, myfooddiary, jillianmichaels for design
Were looking for a very modern look that is attractive and easy to navigate and understand.
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