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Creative Brief

Who are you?

By Referral Only is a coaching company that specializes in teaching real estate agents and mortgage brokers how to build referral-based businesses. Our programs not only help our members get more referral business, but also to become more productive, work fewer hours and grow in all aspects of their real estate or lending businesses - and improve their lives.

Our program includes a suite of online systems, programs, trainings, and tools plus personal one-to-one coaching support to facilitate improvement in their businesses and their lives.

Our current website is: www.ByReferralOnly.com

What do you need?

We need a completely new website design that is attractive, user-friendly, easy to navigate, and SEO friendly. It should immediately engage users, compel them to take an action or continue to stay on the site, and offer an intuitive approach for site features.

The current site is outdated and the home page needs more than just an opt-in. The navigation tabs do not allow us to easily add content to our site or for new users to find what they're looking for. Also font color and style needs updating to be easier to read.

We want to open up the overall site experience and bring more traffic to ultimately acquire more opt-ins.

Our new site needs to have more social proof and more relevant information for realtors and lenders. We want a fresh, clean design that is specific to the real estate market. We envision a design that also takes advantage of imagery to convey our message.

Specifics of what we need are indicated below in the "We absolutely must have" section of this brief.

Who Is Your Audience?

Our target audience is Real Estate Agents, Real Estate Brokers, Mortgage Brokers, and Lenders.

They range from just starting in the business to having been in real estate for 20+ years. These men and women are seeking a solution for a better and easier way to work, get more leads and more referrals for their business.

Requirements

We Like These Examples

We would like a clean look, but not stiff. The colors and layout for this website will carry through to our member site and other marketing materials.

EXAMPLES: (All of the below sites are just examples)
Layout/Design:
http://www.kampyle.com
http://www.smartdraw.com/
http://www.strategiccoach.com/index.html
http://www.buffiniandcompany.com/default...

Colors Palates:
http://www.smartreply.com/
http://driversedonline.com/ (the blues)

Tab Style for navigation:
http://driversedonline.com/
http://www.loantoolbox.com/actioncenter/... (but could stand out more)
http://trafficschoolonline.com/
http://www.shermanloan.com/ (Nav on top and left???)

Testimonials:
http://www.renegademillionairestrategies...

WE DO NOT LIKE:
Too much clutter, Too stiff or formal

We Absolutely Must Have

DESIGN TEMPLATES and ELEMENTS NEEDED:

1) Home page graphic template
2) Sub-page graphic templates & sample of 2nd layer deep
3) Global navigation convention
4) Graphic buttons for calls-to-action:
Instant Access, Sign Up, Sign Me Up Now, Free Tour
5) CSS style sheet (suggested)

Possible navigation:
- Home
- Marketing Nuggets/Free Tools
- Products & Services
- Events
- About Us
- Contact Us

Our Blue: HEX: 0067b1 RGB: 0,103,177

Other colors we're open to suggestions. We like the orange we use in: http://realestatemarketingnuggets.com/
We also like a brushed metal grey used for our brochure: http://byreferralonly.com/assets/docs/SO...

We do NOT like: reds, yellows, or an overwhelming dark look

SITE COMPONENTS:

Home page:
- Logo top left
- Tagline underneath:
"Everything you'll ever need to build your business..."
- Right hand side Member Log-in button(just a link - no user/pass)
- possibly search function
- Smiling, happy faces (people)
- Large graphic display - eventually we will add flash and have 3-5 images rotate
- 1-2 opt-in boxes - possibly to right of big home page graphic
- 3-4 columns underneath.
- 1 probably called: Connect with us: (underneath) youtube, fb, and Joe's Blog (MyBro). Look at http://www.strategiccoach.com/index.html
- If we could make room for a calculator that would be great. ie. http://platinumpromarketing.com/calc.php
- Also a maybe is to have the top 5 clicked/searched words appear on the home page somewhere. Example: http://www.shermanloan.com/ - the 4 words under main navigation
- Testimonials on every page - all pages
- Text footer (e.g. sitemap, privacy, etc)

Marketing Nuggets/Free Tools Tab:
- Will have opt-in to http://realestatemarketingnuggets.com/
- whitepapers
- ? http://www.m2-tec.com/Free-Services/ (One example...)

Products & Services tab:
http://memberclicks.com/products.html
https://www.kampyle.com/website-feedback... (These are just considerations of how to possible lay out this page - we're open to all suggestions)
- Membership
- $399
- $199
- Ask about an office license
- Main Event Live Home Study Course (MEL)
- Newsletter (possibly)

Events tab:
- Live events
- Teleclasses
- Webinars
- Possibly video recorded from live events

About Us:
- My Story (Joe's)http://byreferralonly.com/about_us/about...
- The Letter http://www.facebook.com/ByReferralOnly#!...
- Blog Feed (Mybro)http://www.byreferralonly.com/mybro/

Contact Us Tab:

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