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LET ME TELL YOU ABOUT US:

Were a start-up company creating a website that lets customers make and order business cards online. Our focus is on quality and ease-of-use. We dont currently have a name or logo.

HERE IS WHAT WE NEED:

Please see the attached "Website Design Brief.pdf" for full details.

We need 1 page and 2 popups:

1. Home Page Simple and clean landing page for the site. 4 main actions can be performed here

2. Instant Quote Popup Pops up above the main page with 4 choices of quality

3. Custom Quote Popup Pops up above instant quote allowing detailed choices

Please refer to the mock-ups with notes in the .PDF file. Please note these mock-ups are purely just guidance, dont let them impede your creative flair :)

The main focus is to be clean, simple and easy to use. This is a web-based company so nothing will require printing.

OUR TARGET AUDIENCE IS:

Our target audience is Australian based start-up and small to medium size businesses that require business cards. We are not aiming for a specific sex or age. We are aiming at people who can afford approximately $200 AUD for business cards. We are also aiming at people who want to stand out with good quality and well designed cards.

Our main differentiator is the quality of our cards, the ease of use of our website and the funkiness of our designs. We would like this to be reflected with a nice clean website that looks very modern (Web 2.0 style).

WE LIKE THESE DESIGNS:

http://icebrrg.com/ - Dark colours, nice font, nice icons

http://www.37signals.com/ - Icons. Would be good to add shininess to these kinds of icons

http://www.telerik.com/ - Reflective feel, colours (swirls at the top)

http://www.foehn.co.uk/ - Interesting colours

http://www.apple.com/ - Clean reflective

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

The design MUST be simple and clean. We do not have any specific font in mind but it must look professional and have a web 2.0 feel.

We would like a dark primary colour. The secondary colour can be any colour which works well with the primary. For example oranges, blues, cyans. We do not require a logo.

We would like the site to have:

- Semi-Cartoon style graphics (think 37signals with shininess)

- Shiny/glassy graphics

- Subtle reflections in key places

We want the website to fit entirely above the fold in a web browser at a resolution of 1024x768 (taking into account address bar, scroll bars etc).

We want the design to be in a Photoshop (PSD) file with individual layers (i.e. as un-combined as possible) so that we can tweak and extract elements easily. Please have well named and organised layers. We would also like all text to be in separate layers so we can easily make changes if needed.

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