bubba brands, inc.
What do you do?
We are a small thermal and hydration drinkware company that specializes in mugs, stainless steel bottles, tumblers, sport bottles, sport jugs, and koozies. We are thermal hydration experts that combine performance, style, and value to meet everyday needs of consumers. We have a icon "keg" shape in all products, that is different from all competitors and a strong reputation for insulation performance. Also, we are known for our large capacity containers that perform well outdoors.
In 2010, we completed extensive research with consumers, and are in the initial stages of relaunching the brand. Including new products, new logo, new positioning, new colors and a new personality.
For the new brand positioning of bubba, think of bubba as your friend, your best friend. Someone that is reliable, trustworthy, friendly, dependable, approachable, sociable and a companion. Someone you can count on through thick and thin.
The brand tonality is social, warm, inviting, natural, truthful, straight forward, simple and clear.
The logo reflects a combination of the brand positioning and tonality. The design equally appeals to both male and female. Our logo icon reflects our "keg" shape. There is a period at the end of the logo to make a statement of "who am I going to rely on," bubba PERIOD.
The product is used for everyday activities such as at the workplace, commuting in the car, working out at the gym, relaxing in the home/yardwork and/or partying with family and friends.
All of our products are BPA Free and the company is environmentally conscious.
Note: Past positioning reflected redneck southern boy communication. Please do not use images, words or symbols that reflect this positioning. No symbols related to death; anything related to sexism and racism will not be accepted.
Do you have a desired website screen size?
How many pages (maximum of 5) do you need designed?
What is your industry?
Drinkware-Keeping drinks hot and cold
Describe the target audience for your website design
25-34 year old male and female. Household income over $35,000 US Dollars. Suburban. Some college education.
Female: works in an office everyday, or stays at home with kids. Exercises at the gym twice a week, is physically fit. Commutes in the car back and forth to work or dropping off kids at school/activities. Enjoys working in the garden, cooking, and doing chores around the house. Likes to relax on the weekends or during the summer at the pool, lake, beach, or friends party.
Male: works in an office or outdoors (businessmen, contractor, painter, salesman, doctor, etc). Enjoys exercising everyday at the gym and playing any outdoor sports. Very physically fit. Commutes in the car or truck back and forth for work. Likes to work in the yard on weekends doing chores and watching sports with the boys. On weekends/weeknights enjoys partying with friends.
What 3 things would you like to communicate to your audience through your website design
1. Sociable - friendly, approachable, fun, sharing
2. Dependable - product (thermal hydration experts)
3. Dependable - you can count on bubba, someone you can count on through thick and thin.
How is your company different from your competitors?
Entrepreneurial- fast pace, fun, easy-going, professional
We are a branded product- (bubba)
Our styles range from classic to everyday to high fashion
Unique icon keg shape
Value of higher priced items at a lower price
Range of products from coffee mugs, stainless bottles, sport bottles
Style and Concept
What website design styles do you like?
What colors do you want to see in your website design?
Utilize colors in the brand style guide attached
Natural look and feel
What colors do you NOT want to see in your website design?
What adjectives should best describe your website design?
What content must be included in the website design?
(see attached homepage tree)
-Headline should use the logo "bubba" and the statement "thermal hydration experts"
-Six areas of focus: Shop, The Goods, Life, Know-How, Post,Crew.
-We would like to see a design that includes the use of polaroid photo designs for 10 visual informative pop ups (5 product images and 5 consumers using product at home, in the car, at work, at gym, or having fun). For each pop up we would like to have pictures on one side and when clicked the photo flips with information on the other side.
-In addition, we would like to see a visual scroll bar that highlights the following product lines: classic line, fresh line, fashion line, active line, kids line and promo line.
- Also include a social media link section: facebook, twitter, Flickr.
-Bottom of homepage, company requirements:
bubba brands, inc. Atlanta, GA
contact bubba at: 888.962.8222. firstname.lastname@example.org
BPA Free Symbol
Page 2- Shop
-icon and link to buy online: www.getyourbubbakeg.com
-icons of retailers where products are available (potential store locator link)
-icon and link to custom creations (partners where you can get your bubba mugs customized)
Page 3- The Goods
-icons of activities (see hangtag for reference) home, work, travel, active, fun. (english only)
-product lines: classic line, fresh line, fashion line, active line, kids line, promo line. Each line should show a photo of the entire line and photo of each product with a description of the product.
-consumer preferences: icon that visualizes each of the following: size, insulation, dishwasher safe, hot or cold, no sweat and coordinate this with each product.
-construction:icon that visualizes each of the following: stainless steel or tritan and coordinate this with each product
Page 4- Life
-share a photo/contest (area to display photo entries of consumers using bubba products)
-bubba team: signup and become a member of the bubba team (participate in surveys, panels, rate products, suggestions)
-seeding to key influencers (spokes people and celebrities)
-Atlanta community- hometown sponsorships, messages
Page 5- Know-How
-eastman tritan (link to www.eastman.com)
-insulation (foam, vacuum, dual wall)
-dishwasher safe (wash in top rack of dish washer)
-no sweat dual wall
-hot and cold longevity (6 hours hot and 12 hours cold)
-patents and trademarks (bubba has 2 patents on the "keg" shape, trademark on "bubba" name, trademark pending on "b" icon, trademark pending on the "bubba" logo style)
Do you have additional requirements or links you want to share?
all letters through the entire website should be lowercase
No Death Symbols (Skulls, Knives, Blood)
No Religious symbols
No Political rhetoric
No Patriotic symbols
No Sexual innuendo
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