What type of website do you need?
Beststart Human Resources
What do you do?
Provide specialist HR consultation to businesses at the medium to large end of the SME spectrum.
Do you have a desired website screen size?
Whatever works best with the design style
How many pages (maximum of 4) do you need designed?
Home page, Services page, 'our team', contact us
What is your industry?
Consulting and Professional Services
Describe the target audience for your website design
COO's, CEO's, FD's and MD's of SME's, typically with between 100 and 400 employees. The website must appeal to this demographic first, but also must not alienate viewers who already work in human resources.
What 3 things would you like to communicate to your audience through your website design
commercial, professional, expert
How is your company different from your competitors?
HR is not generally seen as a commercially focused business function, whereas commercialism is at the heart of what beststart does. The work that we do has a direct impact on the performance of the businesses that we work with. Our consultants are highly experienced, and of very high calibre. Our service delivery is exceptional.
Style and Concept
What website design styles do you like?
The site must be visually appealing, and we would like to tell our story through imagery, with a large amount of current copy stripped out. Strong imagery using photographs rather than styalised imagery would probably work best, but the imagery must be relateable to what we do. The relation can be abstract, and informed by headlines, for example a photo of a school of fish may be used to demonstrate colaboration.
We do NOT like the standard stock imagery of smiling happy people shaking hands or sitting round a desk in an office.
We are looking to move away from the typical list of drop down menus across the top of the page.
We offer a free HR audit, which could be incorporated into a good call to action on the home page.
http://www.insight-hr.co.uk is a decent example, but we would obviously like to differentiate as they are a competitor.
What colors do you want to see in your website design?
A colour palette that compliments/incorporates our existing brand colours (as per attachments)
What colors do you NOT want to see in your website design?
any that clash with the green and grey of our new colour palette
What adjectives should best describe your website design?
Clean, unfussy, stylish, commercial, interesting,
What content must be included in the website design?
People page must have links to people biographies
Services page must have space/sections for 4 groups of services
Home page must give a large company feel, whilst retaining some personality and not be 'cold corporate'
Do you have additional requirements or links you want to share?
We can provide high res pdf, or indesign files for logos etc. Materials attached are for reference.
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