What do you do?
Sobre Elas is a portal with health, beauty and well-being content for women. All the content is produced by doctors with different areas of expertise, ranging from gynecology, nutrition, cardiovascular health etc. Articles will range from detailed descriptions of different diseases (and treatments) to explanatory articles with more general health and lifestyle content. The portal is aimed at females in Brazil with a higher socio-economic status.
Do you have a desired website screen size?
1024 x 768
Note: The template we have chosen uses a responsive layout in order to adapt the page for smaller resolutions
How many pages (maximum of 4) do you need designed?
3 - Home page - Category Page - Article Page
What is your industry?
Publishing and Media
Describe the target audience for your website design
High socio-economic class
The websites content will be organized according in the following age groups:
Adolescents , Adults, Elderly
What 3 things would you like to communicate to your audience through your website design
Make women feel comfortable
Make women feel safe
How is your company different from your competitors?
Most competitors have a cut and dry approach at providing content. We want to create an environment that resembles a personal blog in the sense that the website seems more personal and inviting.
Content will be produced by doctors rather than journalists. These doctors are specialized in a wide range of fields.
Competitors websites look rather old and stale, and dont have a very innovative designs.
Style and Concept
What website design styles do you like?
Design should use the following website structure:
Styles we like:
What colors do you want to see in your website design?
(note one of the colors was changed to 5E8C6A)
What colors do you NOT want to see in your website design?
Black (except for text)
What adjectives should best describe your website design?
What content must be included in the website design?
Images with text (on the front page) should use the following font combination
the content can be copied from the following website
The top menu should be (translations are enclosed in brackets, but please use the Portuguese text):
Sade da mulher (Womans Health)
Bem estar (Well Being)
Papo com Especialista (Talk with a specialist)
The second menu should be:
Fase Adulta (Adulthood)
Do you have additional requirements or links you want to share?
Please see enclosed zip archive
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