Cequal Products, Inc
What do you do?
We manufacture and sell the BedLounge and LegLounger (see http://www.bedlounge.com) and accessory Slip Covers for each. The BedLounge is our primary product and is a top-selling reading pillow / comfort lounger.
Do you have a desired website screen size?
Design to a minimum of a 960px width and up to 1140px (these are content sizes, not screen sizes). We will be utilizing a CSS grid to simplify parts of the layout, so where possible, use a 12, 16 or 24 column grid for the overall layout. Not everything must fit on the grid, but the more that does, the easier the HTML conversion will be.
How many pages (maximum of 5) do you need designed?
5 -- see list of page requirements in attached documents
What is your industry?
Our two product lines, BedLounge and LegLounger, are primarily in the bedding/home-furniture industry. That said, they have many medical and therapeutically motivated uses as well, so the comfort and medical benefits should be balanced.
Describe the target audience for your website design
Our largest buying demographic is Women 40+ years old, though we have plenty of male purchasers as well. Many people purchase BedLounges for others, as gifts or for medical necessity. The motivations for purchase are split between comfort (sitting in bed, reading in bed, watching TV in bed) and medical needs (the ability to sleep sitting up or be properly supported while in bed)
What 3 things would you like to communicate to your audience through your website design
1 - We want to portray the BedLounge as a premium product, worth a premium price. It should be seen as a comfort item, not a piece of medical equipment.
2 - The BedLounge is extremely versatile and can be used in a wide variety of places (bed, living room, RV, boat) and for different activities (reading, TV, laptops, tablets, nursing, lounging, sleeping..)
How is your company different from your competitors?
Our primary competition is the very cheap (both in price and quality) back rests / reading pillows found at big box retailers. Our products are of a dramatically higher quality, are designed by a world-renowned doctor, and are actually engineered and built rather than simply stuffed.
Style and Concept
What website design styles do you like?
What colors do you want to see in your website design?
We do not want to dramatically change the overall color scheme of our current site, so stick with the blues, blacks and grays currently in use as a baseline. We are not opposed to adding more colors (or variations of the existing ones) but do not want to dramatically shift the feel of the site. Use dark (probably black) text on a white background for any areas of extended copy.
What colors do you NOT want to see in your website design?
What adjectives should best describe your website design?
What content must be included in the website design?
Please keep existing logos. Individual page requirements are set out in the attached project file. Overall, focus more on BedLounge than on LegLounger and Slip Covers, but they must be available and easily found as well.
Do you have additional requirements or links you want to share?
Images found here: http://cequal.smugmug.com/share/PVivW9cQ...
See http://www.bedlounge.com for current site. Use any images found on here or in the gallery above.
One of the goals of this redesign is to make the website more modular so we can more readily change text/images and products, as well as test different colors and placements. Please keep this in mind as much as possible and allow for elements to be changed independently.
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