What do you do?
Website for business professionals in the wine and spirit industry. The websites primary purpose is to provide its users with tools that help them with their day to day business, whilst also providing a social networking benefit.
Examples of professional benefits the site provides its users:
-Save time by submitting your wines electronically to wine competitions and wine reviewers. You no longer have to fill in the same paper forms each time you submit your wine. Dont miss the deadline or miss out as you will find everything you need right here.
-Matching service for buyers and sellers, so you can efficiently reach out to potential partners in the industry and avoid getting spammed by irrelevant and unsolicited offers.
Examples of social networking benefits the site provides its users:
-Find and connect with colleagues, suppliers, partners etc
Do you have a desired website screen size?
No bigger than 1024x768
How many pages (maximum of 5) do you need designed?
2 Pages : A home page and a content page template. Further details of each page requirement attached.
What is your industry?
Wine & Spirits Trade Business to Business
Describe the target audience for your website design
Wine and Spirit professionals including producers, retailers, media etc from all around the world. People passionate about the industry, eager to connect to other professionals, and looking for innovative ways to enhance their business. On average these people will not be that digitally savvy which is why the site will need to be very clear and intuitive. However, we do not want to alienate the few in the wine and spirits trade who are digitally savvy.
What 3 things would you like to communicate to your audience through your website design
We view ourselves as service providers for wine professionals we provide them with the tools and platform to do their day to day work more intelligently. WineandSpiritb2b.com allows wine professionals to be smarter, more efficient and better connected. We would like to portray an image of being professional, modern, but at the same time un-intimidating.
3 key things we would like to communicate to our audience through our website design:
-Built for you to help you
-Easy to use
-Necessary to keep a competitive advantage
How is your company different from your competitors?
We offer a more complete package, a one stop shop, combining valuable data and tools, with a social networking opportunity. We view ourselves as a go to place for people in the wine industry.
Style and Concept
What website design styles do you like?
The style needs to be professional but not corporate. The design should be engaging and encourage interaction. Content should be easily visible and accessible without making the site feel cluttered. It should also feel like a social network a club of sorts.
The site should not have any kitch wine or spirit related illustrations or use any squiggly fonts to look like wine labels. It should look more like linkedin or asmallworld.net. The style should be geographically neutral / international and modern (web 2.0).
What colors do you want to see in your website design?
The colors used in the website design should match exactly the 2 colours used in the logo. (logo files attached)
We are open to more colours however the colours of the logo need to be integrated into the website design.
What colors do you NOT want to see in your website design?
What adjectives should best describe your website design?
Innovative, Intelligent, business focused, social, clean, crisp, uncluttered, textured, interactive.
What content must be included in the website design?
Reference attached docs: page specs, site map and logos.
Do you have additional requirements or links you want to share?
Designer with experience designing for Drupal content management system would be a plus but not necessary.
We have created temporary usernames and passwords for the BETA site to allow designers to familiarise themselves with the site. Go to http://www.wineandspiritsb2b.com/
We have created three different user roles which allows designer to navigate
the site from different angles.
user role: Wine retailer
user name: organizer 1
user role: Wine producer
user name: producer 1
Other sites we like: linkedin.com ; asmallworld.net
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