• Award$1000
  • Entries56
  • Creatives17

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LET ME TELL YOU ABOUT US:

We run a network of Home and Garden niche media sites. We have been operating in a proof of concept phase for a number of months and are now ready to begin rolling the project out at a larger scale. To do so we want to introduce a radical new design to our sites. The key elements of the design are approachability, folksiness, and elegance. One example site that we are fond of is www.foodzie.com. We believe this site has a lot of personality and soul. The design indicates that there was care and attention to detail. We like the spirit and soul of this site and want to capture the folksy elegance that it embodies.

HERE IS WHAT WE NEED:

We need a design for a Home page, an Article Page, and a Topic Page. Here is an example of one of our sites currently - www.universeelectronics.com. the current site is nothing more than a proof of concept. it includes a home page, an article page (http://www.universeelectronics.com/artic...), a topic page (http://www.universeelectronics.com/sony/), and a couple other less important pages. This site is not a Home and Garden site, but it is shared here as an example of what our current templates look like and to make clear the page types that we are looking for. we have no allegiance to this template. We want to radically re-imagine our templates in the spirit of the concepts of approachable folksy elegance that i described above. ultimately we want to work with the winning designer to build templates across several categories, but for this initial step we would like to begin with focusing on the Home and Garden template.

OUR TARGET AUDIENCE IS:

Our audience for this collection of websites are general Internet users. People searching for information on Home & Garden articles and topics will likely find our content in search engines and click thru to our sites. When they arrive at our sites we want them to be delighted. We want them to enjoy spending time on our sites. We want them to feel like the site is professional and welcome and that an extensive amount of care and attention to detail went into designing the site. We want them to bookmark and share the site on facebook and twitter and tell their friends about it. We want them to trust the site.

WE LIKE THESE EXAMPLES:

www.foodzie.com - approachable, folksy, professional, fun yet trusted, photos and drawings are clean and crisp

www.dailymile.com - sharp and deep colors, clean, good use of white space, clear calls to action

www.foodspotting.com - amazing footer, feels folksy and clean and professional

www.epicurious.com - nice header, deep textured color treatment with depth

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

We want the creative www.crowdspring.community to be able to be creative on this project. We have a general idea of folksy elegance that we want our sites to embody. We want them to represent the best design on the Internet but don't want to confine the crowdspring creative communities approach.

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