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Creative Brief

Who are you?

We are Portland Internet Design, a web dev company building hybrid / custom templated sites for apartment communities.

My name is John and I will be monitoring this and responding to all feedback and questions so please ask!

What do you need?

General template or "skin" design for an apartment website that will be built in WordPress.

Site needs a template "skin" for 2 pages: home and gallery. Layouts are provided in the attached .JPG's.

We are asking for two pages that conform to our layout. Please read this spec carefully. Even though we are asking you to conform to our defined layout, we are interested in creative ways to display the defined elements.

What we need from you

a. Mockup of the two pages that conform to our layout. (see the .JPG)
b. All elements styled (typography and color including link color).
c. 3 5 themed calls to action (burst, button, banner, etc).*
d. 3 different themed bullets for listed items (selling points, unique features, etc). You do not have to use all three of the bullets you design.*
e. Themed icons for the sidebar widgets (schedule a tour, call us now, testimonials, property address, translator).
f. 3 different icons for the selling features widgets in the footer. Features are irrelevant. The icons should be generic for a selling point and something that conveys savings (a fistful of money, dollar signs something that leads the visitor to feel they will be saving money).
*You do not have to place all of the calls to action or bullet designs on the actual mock up. You can just add then at the bottom of the mockup.

Additional guidelines

The designs must be no wider than 1000 pixels total.
Sidebar must be on the left as per the layout.
Navigation must not fall on top of the slideshow.
Call to action may fall on top of the slideshow but does not have to.
Mockups can be in layered .psd or .ai format.
All icons must be .gif or .jpg.
The size of the 2 columns in the layout are not set. Feel free to adjust as long as the total width is no larger than 1000 px and the content area is not wider than 725 px, including padding.

Who Is Your Audience?

Target audience is people looking to rent an apartment.


We Like These Examples

Our layout is based on this example. We just need your skin to look unique.

We Absolutely Must Have

Please follow the spec. We need those calls to action and the bullets we're asking for. You can do what you want for the skins as long as they fit our layout. I will be very actively monitoring this site and will respond to all feedback and questions.



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