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Business Info

Business Name

NIAGADS - NIA Genetics of Alzheimer's Disease Data Storage Site

What do you do?

This site (NIAGADS--http://www.niagads.org) is part of a large National Institute of Aging directive to greater understand the genetic factors behind Alzheimer's Disease. NIAGADS is the genomic data warehouse for this large project. In addition to storing data, we also develop resources for organizing and analyzing genomic data.

Do you have a desired website screen size?

No specific size requirement, but responsiveness for cross-platform accessibility is a must.

How many pages (maximum of 4) do you need designed?

3

Target Audience

What is your industry?

Health Care and Biotech

Describe the target audience for your website design

Doctorate-Level Genetics & Alzheimer's Researchers, most of which are in an academic, non-clinical, research setting

What 3 things would you like to communicate to your audience through your website design

1. Simple sharing of complex data
2. Growing database of national genetic data
3. Uniting the Alzheimer's Disease genetics research community

How is your company different from your competitors?

Larger, Disease-Specific, National-in-Scope (there are few, if any, exact competitors)

Style and Concept

What website design styles do you like?

https://www.globusonline.org/ - We like the simplicity and flatness;
https://mixpanel.com/ - Like the color scheme (purple is associated with Alzheimer's Disease);
http://www.geeksphone.com/ - We also like the idea of a 1 or 2 page site;

What colors do you want to see in your website design?

Darker theme with blue or light purple and maybe an orange or green emphasis

What colors do you NOT want to see in your website design?

Bright red/yellow

What adjectives should best describe your website design?

Sleek, modern, easily-accessible, elegant, logical

What content must be included in the website design?

Page 1 - Landing Page - About, New Datasets, News, etc.
Page 2 - Browse Data Page - a page listing the available datasets, preferably accordion style with cart functionality (which we can implement)
Page 3 - Form page (for users to apply for an account and/or data access)

Do you have additional requirements or links you want to share?

The Current NIAGADS Website: http://www.niagads.org

We are content using the existing logo. It was made with Nevis font and highlights "AD" in purple. We're open to new logo designs, if you're so inclined.

http://www.flickr.com/photos/universityo... - here are some public images for use for any UPenn website, as well.

Final note: we will be implementing the final product with Drupal.

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