What do you do?
Five Stars Card is a loyalty card platform for small & medium businesses. Customers only need one card -- the Five Stars Card -- to check-in to any store on our platform. We give each business a barcode scanner and a stack of Five Stars Cards, and they set a reward for their customers (i.e., buy 9 coffees/books/entrees/haircuts and get the 10th free).
A typical customer interaction goes like this: Customer walks up to cashier to pay. Cashier says, Do you have a Five Stars Card yet? We scan your card every time you buy a coffee then after 9 visits, we give you one free! Cashier scans the card and asks for the customers phone number (which can be used to check in if they ever forget their card). Cashier says, Thanks for your orderremember to register your card online! After 9 visits, the customer gets an email from Five Stars informing theyve received a reward. This card can now also be used at any other store in our network.
We ARE NOT a software company, we are a web 2.0 company focused on viral marketing through social media (i.e. Twitter posts / send free food to friends through FB status updates) and finding consumers great deals (a la Groupon) at places they actually visit.
Do you have a desired website screen size?
How many pages (maximum of 5) do you need designed?
2 - (1) landing page: the frontpage of the non-logged-in, public part of the website. The page should feature how the Five Stars Card works for consumers and include a large call to action to register card. Also needs testimonials section that vouches for our value-add to businesses and consumers, (2) content template to be used for rest of site [3 sections: i. reward dashboard (to see how many stamps you have), ii. deals (think groupon), iii. account info (change phone #, etc.)]
What is your industry?
Reward programs (for small businesses), similar to companies like Starwood Hotel Points or American Airline Frequent Flyer Miles but more of a contemporary web 2.0 feel like Foursquare or Groupon
Describe the target audience for your website design
-General public (anyone who picks up a card at any of our stores)
-Cater to 20-30 year old crowd without alienating 50+ demographic
-Want to make customers excited
-Customers will come to site for the following reasons:
(1)See how many visits they need for their next reward
(2)Redeem promotions our businesses send directly to them
(3)Look at exclusive deals offered through our platform
What 3 things would you like to communicate to your audience through your website design
(1) Ease of use No more stamp cards. Can check in with just phone number
(2) Savings/rewards we make sure you get rewards at stores you frequent with zero hassle. Get great deals and rewards just by coming in
(3) Be a Hero! - after purchase X when you get your free ice cream, you can post it to your facebook and unlock an additional 50% off coupon (or something similarly awesome) for all your friends that click on the status update
How is your company different from your competitors?
We only have 1 meaningful competitor, and that is the sad, sad status quo:
(1) paper stamp cards (buy 10 get 1 free, you get a stamp every time you come in) -- it's 2011 now and business are still using paper cards!!
Style and Concept
What website design styles do you like?
SIMPLE SIMPLE, but EXCITING! The main goal of the homepage is to get people to enter their barcode and email/facebook connect, and provide them with an easy overview of how the card works.
What colors do you want to see in your website design?
shades of blue are nice, want the site to be on the darker end (for the polished/refined feel) but not too dark (e.g., black)! Bright colors mixed in for calls-to-action are nice too (e.g., gold, bright green).
We also like the exciting feel from a neat fade/gradient or the groupon rays (www.groupon.com)
What colors do you NOT want to see in your website design?
What adjectives should best describe your website design?
- plain and clear messaging
What content must be included in the website design?
All the text below is just filler/example. Feel free to change the copy as you see fit.
(1) Large headline: e.g., "Unlock free rewards for you and your friends at all your favorite stores!"
(2) Large call-to-action to enter barcode: e.g., "Unlock your rewards: Enter barcode here."
(3) Brief explanation: e.g., "1. stores in our network reward you for your visits. 2. be a hero and unlock rewards for your friends. 3. Best of all, it's 100% free and you can check-in with just your phone number"
(4) Testimonials: e.g., "
Do you have additional requirements or links you want to share?
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