• Award$540
  • Entries36
  • Creatives11



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About Your Company

All Industrial Tool Supply (www.allindustrial.com), an Inc. 5000 company located in Huntington Beach, CA, is a full service industrial distributor that focuses on CNC cutting tools and machine shop tooling. We aim to become your trusted source for metalworking tools and supplies. Unlike the major catalog houses, our company is able to offer exceptional service while keeping our pricing competitive. We believe that dealing with us should be the easiest part of your work day, and we are committed to supplying what you need on your schedule.

We are guided by the following:

• Become an industry leader in the distribution of metalworking tools and machine shop supplies
• Deliver innovative solutions that make our customer’s work easier by increasing productivity while decreasing cycle times and machine down-time
• Foster a challenging yet rewarding atmosphere where our team members thrive along with the business
• Sustain conservative financial and management growth policies that insure long term viability for our customers, team members, and vendors
• Invest in the future of our industry through service to the community and behavior that encourages our peers to do the same

Our customers are machinists (with vast technical knowledge) as well as home hobbyists (limited to no technical knowledge). Both groups depend on us to provide a website experience that allows them to both find products quickly and/or educate themselves as to what features/benefits will best accomplish a specific task.


Colors to Explore




Preferred Fonts
  • Sans-serif

Required Features
  • Search

    Search your website based on a simple search term.

  • User Login
    User Login

    Allows you to have content specific to logged in users.

  • Other

    Something else not listed here. Please specify in your brief.

Concrete, Rigid, Economical, Mature, Serious, Masculine, Minimal, Modern
  • Home Page Sticky Header

    There are 2 requirements for the Home Page Sticky Header: 1. The first requirement is for our Header to be redesigned (and redesigned as a sticky header). It’s the first thing people see when they enter, and it largely influences the opinion of new customers. In a stronger, more professional manner, our redesigned header needs to inform our customer what we offer, while at the same time entice them to come in and browse. 2. Our expectation when meeting the second requirement, is when a visitor scrolls down, the header will remain in view at the top of the browser rather than moving out of view. The intent for the sticky header is to help make it easier for visitors to navigate through a site and quickly access the navigation menu rather than having to scroll back to the top of the page. The header’s design should also change once the visitor scrolls down to accommodate more screen real estate.

Measures of Success

We have an ecommerce website; therefore, data and analytics are the foundation when judging its success. The metrics we measure are visits, bounce rate, conversions, and revenue generated.

Top 3 Things



Our winning website has a header that conveys professionalism, forward thinking, and confidence. The header uses simple, high-image, low-text designs; it prioritizes accessibility and mobility; and starts with a design philosophy that puts our customer first.

We do not like the current header on our website and feel it is not professional, having too simple a design. Our ideal header should have a more prominent search bar incorporating best practices and elements with better stylistic flow.

Additional Info

We are inspired by the designs these competitors use in their website headers:
Link: http://www.toolfetch.com/

Sustainable Supply
Link: http://www.sustainablesupply.com/

Northern Tool
Link: https://www.northerntool.com/

The redesign of the header will need to conform to our BigCommerce Stencil Template used.



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