Starts:19-May-13 4:24 a.m. GMT

Ends:26-May-13 4:24 a.m. GMT


Award 1: $250




Preview: crowdSPRING Contract


File 1: angewavesmall.jpg (298.3 KB)

Uploaded on 19-May-13 4:19 a.m. GMT

Creative brief

The buyer added updates to the brief. Read them.

Business Name

Mirage Sea Kayaks Australia

What do you do?

We make high end composite Sea Kayaks and have a deep heritage as we have been manufacturing since 1988.
We are the kayak of choice for many long expeditions.

What is your industry?

Entertainment and Sports

Describe your audience

Our audience are people that are looking to purchase a sea kayak that has a strong reputation for quality. The main buyer are about 35 - 65 years of age however I would like our communication to be more to an audience of 25-35, professional, looking for quality, excepts nothing but the best.

What 3 things would you like to communicate to your audience through this content?

Our heritage - manufacturing since 1988,
Strong reputation - we have always produced at the highest quality with lifetime warranty
Expedition Proven - we have been the kayak of choice for many expeditions all around

How do you intend to use this content?

This content is to go with our new website (currently in development)

What content must be included?

main category text
product text
about us text
main features
the Andrew McAuley Scholarship (NEW - not on old website)
Mirage care (NEW - not on old website)

What character, tenor or spirit do you wish to convey?


What is your required length in words or pages for this web content?

2-3 paragraphs or longer if required

Do you have additional info you want to include?

the current text can be found on our old website
Andrew McAuley is a famous Australian explorer that died while trying to cross the pacific to New Zealand in a sea kayak - we are establishing a scholarship in his honour more details on
Mirage Care is a service offered to Mirage customers that includes a lifetime warranty on their kayaks and ongoing servicing and repair service.

Brief updates

By crowdSPRING on 26-Jul-13 10:30 a.m. GMT
Hi all,

We just wanted to let you know that the buyer in this project has not chosen a winner so we're going to close the project. Please know that we've made repeated attempts to contact them by phone and email but were unable to reach them.

To reward the loyal creatives who worked hard on this project and all the others on the site, we've taken the proceeds from this project and used them to fund our monthly cS Awards program. The cS Awards are issued every month based on varying criteria but are a simple way that we give back to the community and reward our creatives.

Thanks so much for participating and see you around the site,

The cS crew