• Award$300
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Creative Brief

Who are you?

We are a custom software development firm in St. Louis, MO, USA. We specialize in several languages, include (relevant to this work) Delphi.

Weve never used a crowdsource site before, and were not really sure its a good idea. But were going to try it anyway. Surprise us!

What do you need?

We need a web ad, 300x250 pixels, to place on a few Delphi-related web sites.

The ad will be a static image. No Flash, no animation.

The ad should convey a positive, professional, yet not stuffy image about our firm. It should be classy yet clever.

I want to avoid the common cliches for consulting firm: No shaking hands, no smiling multicultural faces.

Who Is Your Audience?

The main audience to buy our services, are business decision makers at medium-sized companies. However, most of the people seeing this ad will be software developer. The ad should work reasonably well for both groups.

We are not trying to convince people buy now now now!, rather we want to be seen as an expert consulting firm, that people will think of when they need us.

Requirements

We Like These Examples

I spent a few minutes look around the web for good examples of 300x250 ads, and I didnt find any I liked.


But we really need an ad for an advertising experiment, so I am sure I will pick something here sufficient for our purpose.

We Absolutely Must Have

Spell our company name correct, Oasis Digital

Web site, oasisdigital.com

Make sure to use the two green colors from our logo. I included the logo as a SVG file.

Materials

Contract
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