LET ME TELL YOU ABOUT US:
We're a mobile company that makes a voice-to-text application for BlackBerry. Our app enables users to search the web, send texts/emails, update facebook/twitter, make a phone call, and much more simply by speaking to your phone.
HERE IS WHAT WE NEED:
I need banners for mobile advertising. We want a single concept with a unifying look/feel shared across multiple sizes.
Sizes Needed (max size)
400 x 67 (5kb)
320 x 50 (5kb)
300 x 50 (5kb)
216 x 36 (3kb)
168 x 28 (2kb)
120 x 20 (1kb)
OUR TARGET AUDIENCE IS:
Our audience is smartphone users. People on the go, who live busy lives, or who appreciate the convenience of being able to command your phone simply by using your voice. The app is fast, easy, and convenient, not to mention far safer in certain instances (i.e. driving) than using your hands. Our customers are working moms, early adopters, business people, etc. They see their mobile phone as empowering, and at least keep track of the latest trends, if not lead them. Audience also skews male, and most are in the 22-39 range.
WE LIKE THESE EXAMPLES:
www.vlingo.com is our site.
Imagery that evokes voice, mobile, control, easy or convenience would work well.
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
Must include the Vlingo logo (attached)
Color scheme must fit/compliment the logo. Blues/Oranges/Greys/White/Black is the color palate.
1 Proof point/tag line, 1 CTA (see below for options)
Proof Points/Tag Lines (pick 1)
Voice Activate Your BlackBerry
Tell Your BlackkBerry What To Do
Send SMS, Email with Your Voice
A safer way to text on the road WSJ
** You can substitute BB or Phone for BlackBerry if space becomes an issue. **
CTAs (pick 1)
Get Vlingo (use logo instead of copy)
Download Vlingo (use logo instead of copy)
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