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LET ME TELL YOU ABOUT US:

We are Serlio Software, a small but growing (and fun) software company. At Serlio, we make CaseComplete - the fastest, easiest way to specify requirements and use cases.

www.casecomplete.com

HERE IS WHAT WE NEED:

We need an image to use as a sidebar advertisement. The image needs to be 165 pixels wide and 400 pixels tall. We'll need the image in png and gif formats for the ad.

You can see our logo and colors at www.casecomplete.com.

The ad needs to accomplish three things:

1. Show our logo and colors (or some variation as size allows).

2. Show the pitch: "Better requirements. In less time."

In a best-case scenario, we'd be able to vary the pitch text easily and experiment to see what works best.

3. Show the call to action: Download the free 30-day trial of our software. So we'd need some text like "30-day Free Trial" along with a button that says "Download".

If it helps to work the screen shot image in - great. If not, that's fine too. The screen shot is optional.

OUR TARGET AUDIENCE IS:

The target audience is made up of business analysts and project managers who are interested in use cases. The ad needs to be nice and clean - but nothing too stuffy.

WE LIKE THESE DESIGNS:

We really like this image that we had commissioned a few months ago to advertise a LinkedIn group that we're associated with:

http://blog.casecomplete.com/image.axd?p...

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

165x400 pixels. psd, png and gif formats.

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